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Whole Foods Beauty Week Highlights 4,000 Certified Products

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Whole Foods has debuted Beauty Week, which will run through March 24, throughout all its stores.

The program highlights the company's own standards and will include events, limited edition "Hello Beauty" bags, facial care sales and other offers.

"Store Whole Body departments will host events, classes, demonstrations and promotions to inform shoppers about Whole Foods Market’s large selection of quality personal care products and cosmetics that support healthy people and a healthy planet," the company notes.

“Our beauty department is really growing at Whole Foods Market and we’re excited to spotlight new products and showcase customer favorites in our stores this week,” said Maren Giuliano, executive global Whole Body coordinator.

Giuliano continued, “One thing that really sets us apart in the beauty industry is our standards. Our shoppers know and trust us because we have baseline standards that prohibit 50 ingredients in the products we sell, along with our top-tier standards, called Premium Body Care. When we first launched our premium standards in 2008, we had about 400 products that were certified—now we have more than 4,000.”