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New in Consumers (page 1 of 45)

Oct 17, 2014 | 02:49 PM CDT

Promising Ethnic Beauty Market Gives Way to Intensified Competition

Kline report finds that multicultural beauty marketers are breaking boundaries between general and multicultural beauty.

Sep 30, 2014 | 11:08 AM CDT

Culturally Relevant Messaging Absent in Marketing to Black Consumers

New research from Mintel reveals that 42% of black consumers have tried or would be interested in trying anti-aging hair products, a higher percentage of those interested in anti-aging skin care; many companies missing the mark and missing culturally relevant messaging.

Sep 17, 2014 | 09:37 AM CDT

Consumer Buys for Needs, Function While Industry Sells by Category

Diagonal Reports believes that the beauty industry and the consumer are out of sync, reporting that consumers view beauty by functional need rather than by category. This finding is reported in its Lexicon of Beauty 2015-2025, which remaps the beauty industry according to function.

Aug 19, 2014 | 10:21 AM CDT

Men in India Seeking Fragrance to Promote Themselves

As image consciousness builds in men in India, they are seeking out more quality fragrance products—but they still are sensitive to price, as well.

Aug 14, 2014 | 10:44 AM CDT

Consumers Finding Fragrance Outside of Fine Fragrance

Scented beauty product usage is much more far-reaching that fine fragrance usage, according to The NPD Group, but consumers typically are using these products in conjunction with each other.

Aug 13, 2014 | 10:59 AM CDT

Fighting Against Green Beauty Roadblocks in Asia

At the upcoming Sustainable Cosmetics Summit Asia-Pacific, beauty brands, suppliers and industry stakeholders will discuss the difficulties in going green with a beauty brand and the innovative ways they’ve come up with to solve these problems.

Aug 11, 2014 | 09:38 AM CDT

Eye on India

By: Priyanka Bhattacharya

As India continues to gain prominence on the global beauty stage, markets such as hair care, skin care, natural/organic and men’s care are all seeing shifts there.

Aug 07, 2014 | 02:24 PM CDT

Braun Launches New Campaign Centered on Russell Wilson

The Super Bowl champ quarterback is the face of a new marketing campaign for Braun that aims to encourage men to greatness via good hygiene and grooming.

Aug 07, 2014 | 02:17 PM CDT

As Men’s Facial Hair Climbs in Popularity, Wahl Names Most Facial Hair Friendly Cities

The men’s grooming brand also is seeking to crown a Wahl Man of the Year to represent the brand.

Jul 31, 2014 | 02:25 PM CDT

Dads’ Wish List for Personal Care Products

Mintel home and personal care analyst Gaby Elani focuses in on the personal care needs of dads and kids—and what would make their lives easier.