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Jan 27, 2015 | 11:22 AM CST
New campaign, timed with the Super Bowl, that celebrates an evolved vision of masculinity; study reveals that while protecting and caring for others has always been important to men, what that means to his masculinity has changed.
Jan 27, 2015 | 11:03 AM CST
Personal care down 1% but baby wipes post double-digit growth.
Jan 16, 2015 | 10:59 AM CST
Wellness as beauty is a bottom up development that is, and has been, 100% driven by changes in consumer behavior and regimes. Words such as 'energy' and 'de-stressing' resonate with consumers, and it is up to brand owners to adapt their products to meet the demands of beauty as wellness.
Jan 15, 2015 | 04:14 PM CST
Euromonitor International asks "how will your brand reach consumers in 2015?"; delves into macro trends driving consumer behaviors.
Jan 08, 2015 | 10:58 AM CST
By: Michelle Breyer
TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.
Dec 26, 2014 | 11:03 AM CST
According to a Canadean, consumer adoption of anti-aging skin care routines is low despite high interest in the products, indicating that marketers are failing to connect with a majority of consumers who are most interested in their products; brands not getting their messaging right when they talk to older consumers—a group comfortable with their age.
Dec 01, 2014 | 05:11 PM CST
In the traditionally female-oriented skin care market, it is men who present a highly attractive opportunity in Germany, finds new report by Canadean; report also finds many consumers now believe there is little difference between premium branded skin care and private label alternatives.
Nov 11, 2014 | 11:05 AM CST
In honor of the Movember charity organization, Euromonitor International is posting weekly articles related to men's grooming and in the Nov. 6, 2014, blog post, analyst Nicole Tyrimou explores whether the men's care segment is ready to move beyond the basics.
Oct 30, 2014 | 10:34 AM CDT
The need to replenish, in-store influencers and price are the top motivators behind men’s fine fragrance purchases; among most desired characteristic for scented body products, men tend to purchase large-sized fine fragrance as it's seen as a good value.
Oct 23, 2014 | 11:22 AM CDT
By: Stacy Glasgow and Jenny Zegler
Mintel trends analysts Stacy Glasgow and Jenny Zegler discuss the four key U.S. consumer trends identified by Mintel as the most impactful for 2015—and what this will mean for both consumers and brands in the year ahead.