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Zeroing in on the Purchasing Behaviors of Millennials

Posted: July 11, 2012

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This newly released Times & Trends report is based on the findings of SymphonyIRI’s second quarter MarketPulse research, an ongoing survey series that studies and analyzes CPG shopper attitudes, perceptions and actions impacted by the economy. MarketPulse also reports on the economy’s impact on shoppers’ personal financial situations, lifestyle and money-saving strategies.

SymphonyIRI designed the new Shopper Sentiment Index to shed new light on purchase behavior in terms of price sensitivity, brand loyalty and changes in spending required to maintain desired lifestyles. “The Shopper Sentiment Index was created as another lens to study shopper behavior,” said Susan Viamari, editor of Times & Trends, SymphonyIRI. “Shoppers of all ages, income levels and demographics continue to evaluate and evolve their shopping rituals based on an economy that shows some signs of strength, but still many ongoing signs of weakness.”

The June/July Times & Trends Report, “Millennial Shoppers: Tapping into the Next Growth Segment,” is a free report available from SymphonhyIRI.