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New in Consumers (page 1 of 32)
May 24, 2013 | 10:25 AM CDT
Vaseline Targets Busy Moms with New Campaign
Aiming to attract time-crunched moms, Unilever beauty brand Vaseline has launched a new marketing campaign for its Spray & Go Moisturizer.
May 10, 2013 | 10:31 AM CDT
Kline Looks at China's Beauty Market, Including Skin Care, Hair Care, Makeup and More
Chinese consumers have become more price-sensitive, reducing salon and spa visits, but are determined to tackle beauty concerns, and thus the professional market in China is seeing a steady increase.
May 10, 2013 | 10:10 AM CDT
Consumer Sentiment Up, According to IRI Worldwide
The company's latest MarketPulse survey finds that consumers weathered the latest round of economic storms very well and are feeling more optimistic than they have in quite some time.
Apr 26, 2013 | 01:42 PM CDT
Who's Minding the Store?
By: Jeff Falk
Miscalculating a brand position, disregarding or not knowing core customers, and misreading or forsaking the trends and drivers influencing other desired customer groups can have serious consequences.
Apr 26, 2013 | 12:22 PM CDT
Indian Baby Care Market Expected to Grow into 2015
A report conducted by RNCOS has found growth in the Indian baby care market, which it expects to grow further into 2015. Driving factors include increasing spending power and increasing awareness about baby health and nourishment.
Apr 25, 2013 | 09:43 AM CDT
FBI-trained Forensic Artist Sketches to Illustrate Women's Perception of Their Own Beauty
A short film, Real Beauty Sketches, addresses the issue that more than half (54%) of women globally agree that they are their own worst beauty critic.
Apr 22, 2013 | 04:13 PM CDT
Total Beauty Sees the Power of Moms
In this report, Total Beauty Media Group also uncovers key findings in how moms leverage digital in budgeting and spending, identifying where they splurge and save, and the role that children play in purchase decisions.
Apr 08, 2013 | 09:48 AM CDT
Manly Bar Soap Line to Debut from Old Spice
To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.
Apr 03, 2013 | 10:58 AM CDT
Clients Bring Their Favorite Nail Polishes with Them to the Salon, Says Kline
A blog post by Kline & Company's Nancy Mills shows the behaviors of nail salon clients.
Apr 03, 2013 | 10:49 AM CDT
Cosmetic Sampling at Cultural Events Presents New Opportunities for Outreach
Cosmetic Promotions finds offering samples of beauty products at community and cultural events is a good way to reach the African American and Hispanic American markets.