Most Popular in:

Consumers

New in Consumers (page 10 of 42)

Jun 10, 2013 | 01:34 PM CDT

Digital Commerce: Infinite Commerce

By: Katherine Voyten, Lauren Edelman, Nichole DiNu…

What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?

Jun 10, 2013 | 10:40 AM CDT

The Future of Big Data and Beauty: Data Driven Beauty

By: Emily Coleman, Jacqueline Chan, Courtney Das, …

Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?

Jun 07, 2013 | 02:54 PM CDT

FIT Talks "Beauty in a Digital World"

Woman speaking at a podium in front of a presentation slide with lipstick on it

Graduates of the 2013 FIT Master's Degree Program for Cosmetics and Fragrance Marketing and Management presented projections of technologies and methodologies that will continue to impact the beauty industry; the emergence of predictive analytics technology, "big data," new realities in tracking and driving brand value, and integration of in-store and online shopping experiences through technology.

Jun 07, 2013 | 10:32 AM CDT

Asian Men Continue to Be Big Factor in Global Grooming Trends, Says Kline

The global male grooming market posted a 4% growth and is expected to grow to be a $15.5 billion market by 2017, according to Kline. But where is that growth coming from?

May 31, 2013 | 11:47 AM CDT

Sun Care Bringing More to the Table, Says Kline

“Given consumers’ near universal desire for value and products with multiple benefits, sun care marketers are diversifying their product offerings,” says a new blog entry from Kline Blogs.

May 30, 2013 | 04:18 PM CDT

Love the Ones You're With: The Importance of Loyal Customers

By: Lisa Katz

Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.

May 24, 2013 | 10:25 AM CDT

Vaseline Targets Busy Moms with New Campaign

Aiming to attract time-crunched moms, Unilever beauty brand Vaseline has launched a new marketing campaign for its Spray & Go Moisturizer.

May 10, 2013 | 10:31 AM CDT

Kline Looks at China's Beauty Market, Including Skin Care, Hair Care, Makeup and More

Chinese consumers have become more price-sensitive, reducing salon and spa visits, but are determined to tackle beauty concerns, and thus the professional market in China is seeing a steady increase.

May 10, 2013 | 10:10 AM CDT

Consumer Sentiment Up, According to IRI Worldwide

The company's latest MarketPulse survey finds that consumers weathered the latest round of economic storms very well and are feeling more optimistic than they have in quite some time.

Apr 26, 2013 | 01:42 PM CDT

Who's Minding the Store?

By: Jeff Falk

Miscalculating a brand position, disregarding or not knowing core customers, and misreading or forsaking the trends and drivers influencing other desired customer groups can have serious consequences.