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New in Consumers (page 10 of 41)
May 31, 2013 | 11:47 AM CDT
“Given consumers’ near universal desire for value and products with multiple benefits, sun care marketers are diversifying their product offerings,” says a new blog entry from Kline Blogs.
May 30, 2013 | 04:18 PM CDT
By: Lisa Katz
Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.
May 24, 2013 | 10:25 AM CDT
Aiming to attract time-crunched moms, Unilever beauty brand Vaseline has launched a new marketing campaign for its Spray & Go Moisturizer.
May 10, 2013 | 10:31 AM CDT
Chinese consumers have become more price-sensitive, reducing salon and spa visits, but are determined to tackle beauty concerns, and thus the professional market in China is seeing a steady increase.
May 10, 2013 | 10:10 AM CDT
The company's latest MarketPulse survey finds that consumers weathered the latest round of economic storms very well and are feeling more optimistic than they have in quite some time.
Apr 26, 2013 | 01:42 PM CDT
By: Jeff Falk
Miscalculating a brand position, disregarding or not knowing core customers, and misreading or forsaking the trends and drivers influencing other desired customer groups can have serious consequences.
Apr 26, 2013 | 12:22 PM CDT
A report conducted by RNCOS has found growth in the Indian baby care market, which it expects to grow further into 2015. Driving factors include increasing spending power and increasing awareness about baby health and nourishment.
Apr 25, 2013 | 09:43 AM CDT
A short film, Real Beauty Sketches, addresses the issue that more than half (54%) of women globally agree that they are their own worst beauty critic.
Apr 22, 2013 | 04:13 PM CDT
In this report, Total Beauty Media Group also uncovers key findings in how moms leverage digital in budgeting and spending, identifying where they splurge and save, and the role that children play in purchase decisions.
Apr 08, 2013 | 09:48 AM CDT
To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.