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New in Consumers (page 13 of 45)

Jun 14, 2013 | 10:18 AM CDT

NPD Report Finds Men's Fragrance Sales Up, But Nearly 40% Still Don't Wear Fragrance

The report also shows that men who wear fragrance are heavily influenced in that decision by key people in their lives.

Jun 13, 2013 | 09:31 AM CDT

PZ Cussons Sees Positive Movement in New Trading Update

The company achieved revenue and profit growth in Europe, Africa and Asia, and its beauty business has expanded into new distribution channels.

Jun 11, 2013 | 10:15 AM CDT

Men's Skin Care to Help Drive Global Beauty Growth

In a blog post from Euromonitor, Geok Leng discusses the hot spots for men's skin care, as well as what brands are taking advantage of new trends and where the industry can expect this segment to go next.

Jun 10, 2013 | 03:41 PM CDT

Multilayered Digital Campaign Spells Success for Nivea Men

Partnering with digital media company Break Media, the men's grooming brand from Beiersdorf focused on fun and education with videos and editorial content.

Jun 10, 2013 | 01:34 PM CDT

Digital Commerce: Infinite Commerce

By: Katherine Voyten, Lauren Edelman, Nichole DiNu…

What is the commercial environment of the future? What are the opportunities for beauty brands to integrate in-store and online experiences, education and service into a seamless, “zero-friction” commercial environment? How will evolving technologies continually impact commerce in the future?

Jun 10, 2013 | 10:40 AM CDT

The Future of Big Data and Beauty: Data Driven Beauty

By: Emily Coleman, Jacqueline Chan, Courtney Das, …

Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?

Jun 07, 2013 | 02:54 PM CDT

FIT Talks "Beauty in a Digital World"

Woman speaking at a podium in front of a presentation slide with lipstick on it

Graduates of the 2013 FIT Master's Degree Program for Cosmetics and Fragrance Marketing and Management presented projections of technologies and methodologies that will continue to impact the beauty industry; the emergence of predictive analytics technology, "big data," new realities in tracking and driving brand value, and integration of in-store and online shopping experiences through technology.

Jun 07, 2013 | 10:32 AM CDT

Asian Men Continue to Be Big Factor in Global Grooming Trends, Says Kline

The global male grooming market posted a 4% growth and is expected to grow to be a $15.5 billion market by 2017, according to Kline. But where is that growth coming from?

May 31, 2013 | 11:47 AM CDT

Sun Care Bringing More to the Table, Says Kline

“Given consumers’ near universal desire for value and products with multiple benefits, sun care marketers are diversifying their product offerings,” says a new blog entry from Kline Blogs.

May 30, 2013 | 04:18 PM CDT

Love the Ones You're With: The Importance of Loyal Customers

By: Lisa Katz

Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.