Most Popular in:

Consumers

New in Consumers (page 13 of 43)

Apr 25, 2013 | 09:43 AM CDT

FBI-trained Forensic Artist Sketches to Illustrate Women's Perception of Their Own Beauty

Self-perception

A short film, Real Beauty Sketches, addresses the issue that more than half (54%) of women globally agree that they are their own worst beauty critic.

Apr 22, 2013 | 04:13 PM CDT

Total Beauty Sees the Power of Moms

In this report, Total Beauty Media Group also uncovers key findings in how moms leverage digital in budgeting and spending, identifying where they splurge and save, and the role that children play in purchase decisions.

Apr 08, 2013 | 09:48 AM CDT

Manly Bar Soap Line to Debut from Old Spice

To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.

Apr 03, 2013 | 10:58 AM CDT

Clients Bring Their Favorite Nail Polishes with Them to the Salon, Says Kline

A blog post by Kline & Company's Nancy Mills shows the behaviors of nail salon clients.

Apr 03, 2013 | 10:49 AM CDT

Cosmetic Sampling at Cultural Events Presents New Opportunities for Outreach

Cosmetic Promotions finds offering samples of beauty products at community and cultural events is a good way to reach the African American and Hispanic American markets.

Apr 02, 2013 | 03:50 PM CDT

Case Study: Attracting Male Consumers on a Global Level

By: Justin Bullock

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

Apr 02, 2013 | 08:59 AM CDT

Batter Up! Murad Teams with LA Dodgers

Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.

Mar 27, 2013 | 10:11 AM CDT

Gillette Recruits Women to Encourage Male Body Hair Styling

P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.

Mar 22, 2013 | 03:49 PM CDT

Retailers Mine Consumer Feedback to Turn Data Into Gold

By: Daniela Ciocan

Does consumer feedback result in foolproof buying decisions?

Mar 22, 2013 | 03:18 PM CDT

Creating a Prestige Experience in the Digital Age

By: Michael Tarquinio

A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.