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Feb 22, 2013 | 10:13 AM CST
The second Mederma Wear Your Skin Proudly survey found 44% of women felt improving the appearance of their skin imperfections such as scars and stretch marks, would help improve their overall self-confidence, compared with only 25% of men.
Feb 20, 2013 | 11:03 AM CST
The collection, to debut later in 2013, targets tweens and teens and will feature Paul Frank's iconic monkey mascot Julius.
Feb 18, 2013 | 12:00 PM CST
The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.
Feb 13, 2013 | 04:04 PM CST
Nail It! magazine seeks to bring consumers the latest news, trends, tools and products for nail care.
Feb 12, 2013 | 04:46 PM CST
More U.S. respondents did weight the results toward "Buying Ready Made," with 59% believing this would be more prominent. Anthem laddered this to a broader theme of "Do More for Me" for Americans.
Feb 08, 2013 | 10:34 AM CST
TextureMedia looked at the different spending habits of straight-haired and curly-haired consumers.
Feb 08, 2013 | 08:55 AM CST
“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.
Feb 07, 2013 | 10:34 AM CST
NBA star Paul will be the face of a new men's fragrance from Avon.
Feb 06, 2013 | 12:12 PM CST
The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.
Feb 05, 2013 | 11:01 AM CST
Anthem Worldwide asked consumers which they believed would be more prominent in 2013: “a youthful spirit” or “an older, wiser soul.”