Most Popular in:
New in Consumers (page 15 of 46)
Apr 26, 2013 | 01:42 PM CDT
By: Jeff Falk
Miscalculating a brand position, disregarding or not knowing core customers, and misreading or forsaking the trends and drivers influencing other desired customer groups can have serious consequences.
Apr 26, 2013 | 12:22 PM CDT
A report conducted by RNCOS has found growth in the Indian baby care market, which it expects to grow further into 2015. Driving factors include increasing spending power and increasing awareness about baby health and nourishment.
Apr 25, 2013 | 09:43 AM CDT
A short film, Real Beauty Sketches, addresses the issue that more than half (54%) of women globally agree that they are their own worst beauty critic.
Apr 22, 2013 | 04:13 PM CDT
In this report, Total Beauty Media Group also uncovers key findings in how moms leverage digital in budgeting and spending, identifying where they splurge and save, and the role that children play in purchase decisions.
Apr 08, 2013 | 09:48 AM CDT
To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.
Apr 03, 2013 | 10:58 AM CDT
A blog post by Kline & Company's Nancy Mills shows the behaviors of nail salon clients.
Apr 03, 2013 | 10:49 AM CDT
Cosmetic Promotions finds offering samples of beauty products at community and cultural events is a good way to reach the African American and Hispanic American markets.
Apr 02, 2013 | 03:50 PM CDT
By: Justin Bullock
With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.
Apr 02, 2013 | 08:59 AM CDT
Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.
Mar 27, 2013 | 10:11 AM CDT
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.