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New in Consumers (page 15 of 45)
Mar 27, 2013 | 10:11 AM CDT
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.
Mar 22, 2013 | 03:49 PM CDT
By: Daniela Ciocan
Does consumer feedback result in foolproof buying decisions?
Mar 22, 2013 | 03:18 PM CDT
By: Michael Tarquinio
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.
Mar 20, 2013 | 10:56 AM CDT
A new survey from Cyanosure shows 91% of women with cellulite can identify a specific time of year that they feel most bothered by their cellulite, and a majority of those women target that time as summertime.
Mar 04, 2013 | 03:52 PM CST
By: Abby Penning
Marketing to the mature population is a must for beauty companies, but what are the most engaging ways to do so? rhc advantage's Mark Beasley will look at the best strategies during his seminar at in-cosmetics.
Mar 04, 2013 | 01:35 PM CST
Euromonitor International released a white paper identifying four consumer types to help brands and companies optimize marketing strategies, keying in on the importance of online and digital initiatives.
Feb 28, 2013 | 11:42 AM CST
P&G's Orgullosa program has appointed three Latina women to its new board of faldas, or board of skirts, meant to help the company and its brands connect better with Latina women in the U.S.
Feb 27, 2013 | 11:20 AM CST
By: Jennifer Linder, MD
The large majority of cutaneous aging is caused by external influences, many of which can be avoided.
Feb 26, 2013 | 10:44 AM CST
Nineteen percent of UK sunbed users start to use anti-aging products by the time they are 25, compared with just 5% of those who don’t use sunbeds.
Feb 26, 2013 | 10:19 AM CST
While the economic rebound slowly builds, consumers continue to play it safe and seek value overall in their retail purchases. With this in mind, brands, manufacturers and retailers need to make the value obvious up front, according to Symphony IRI.