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New in Consumers (page 15 of 32)
Mar 08, 2011 | 11:26 AM CST
By: Steve Herman
Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.
Mar 08, 2011 | 10:17 AM CST
By: Alisa Marie Beyer
Product concept testing is the key to turning a good idea into a winning reality.
Mar 07, 2011 | 04:00 PM CST
By: Eva Martin Fernandez
How consumer insights gleaned from French consumers impact packaging decisions and strategies.
Feb 22, 2011 | 09:23 AM CST
By: Nancy Jeffries
Carmen Bauza, Walmart, and Muriel Gonzalez, Macy's, discuss online retail, social media, indie lines and offering regional brands to connect with regional customers.
Feb 07, 2011 | 04:57 PM CST
Despite lower-than-average household income level, U.S. Hispanics indexed higher than non-Hispanics in the consumption of personal care products in 2009; Hispanics have consistently increased spending on personal care products in the past six years.
Jan 27, 2011 | 12:25 PM CST
By: Nancy Jeffries
Three of the most forward thinking women in the industry discussed the state-of-the-art in an evolving digital beauty landscape at CEW’s Women in Beauty Series presentation on Jan. 20, 2011, tracing the beginnings of the digital revolution in beauty to its current place as an integral part of strategic marketing.
Jan 19, 2011 | 12:36 PM CST
By: Abby Penning
Using fragrance as a key product differentiator for your brand is a unique way to engage consumers with targeted market knowledge and distinctive formulations.
Jan 19, 2011 | 09:36 AM CST
New research methodology reveals that consumers know an innovative product (in their definition of innovative) when they see one, but innovation is not foremost in all consumers’ minds.
Jan 11, 2011 | 10:52 AM CST
By: Jeff Falk
Is anything as simple as it seems--particularly in introducing something new in packaging to consumers with so many choices?
Dec 14, 2010 | 10:28 AM CST
Company's goal is to reach one billion new consumers; consumer at the heart of new strategy, which notes need for in-depth knowledge of the culture, needs and preferences of Chinese, Indian and Brazilian consumers.