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New in Consumers (page 16 of 42)

Nov 26, 2012 | 11:39 AM CST

Identifying Geographic Drivers for Discovery

By: Valerie Jacobs

From moisturizing concoctions in Aboriginal communities in Australia, to garlic-infused nail polish in the Caribbean and teen blogs inspiring consumers the world over, trends have become more global and more niche.

Nov 15, 2012 | 02:01 PM CST

In the Year 2013: What Beauty Experts See for the Future

Fireworks
By: Ada Polla

Beauty industry experts share their expectations for the coming year with Ada Polla and GCI magazine.

Nov 14, 2012 | 10:57 AM CST

SymphonyIRI Reveals National Brands Gaining on Private Label

Private label is still seeing pockets of growth in specific categories and with specific retailers, according to SymphonyIRI, but the overall expansion seems slowed.

Nov 08, 2012 | 12:16 PM CST

Head & Shoulders Targets US Hispanic Men with Latest Partnership

Argentinean soccer player Lionel (Leo) Messi is appearing in a series of ads for the brand designed specifically to reach U.S. Hispanic males.

Nov 06, 2012 | 05:06 PM CST

Creating and Activating Brand Meaning in Consumer Decisions

By: Anthony Grimes, Rob Barker and David Elliott

Memory representations of brand stimuli and meaning influence purchasing decisions, causing a greater need for an integrated perspective of marketing communications that reflect the rapid, holistic and continuous decision-making processes of consumers.

Nov 06, 2012 | 10:18 AM CST

Multifunctional Versus Tailored Approaches in Beauty

By: Imogen Matthews

The popularity of beauty options such as BB creams has caused a boom in products that offer multifunctionality, but at the same time, consumers are continually seeking out products that fit specific needs.

Oct 30, 2012 | 10:49 AM CDT

Millward Brown Study Shows Opportunity for FMCG Companies

A comparison of opinion-former trust across eight commercial business sectors shows the FMCG industry gained the second top place, at 42%. Yet stakeholders appear reluctant to express the same level of support for individual FMCG companies.

Oct 26, 2012 | 02:28 PM CDT

Do Men Really Care About Beauty?

By: Irina Barbalova, Euromonitor International

The male grooming category has demonstrated consistent performance over the recent years of economic instability, and has once again come to the spotlight with a flurry of activity in terms of increased marketing and advertising efforts, as well as many targeted brand expansions.

Oct 26, 2012 | 02:13 PM CDT

A Challenging Global Climate for Fragrances

By: Rob Walker, Euromonitor International

As the landscape becomes more difficult for premium fragrances, though currently performing well, opportunities open for mass brands.

Oct 26, 2012 | 10:56 AM CDT

Illuminating Natural Beauty

By: Liz Grubow and Valerie Jacobs

The natural beauty trend has diversified, and there are many paths a brand can follow in order to engage consumers seeking a more natural beauty solution.