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Jun 10, 2013 | 10:40 AM CDT
By: Emily Coleman, Jacqueline Chan, Courtney Das, …
Are brands drowning in disparate seas of data? How might we develop, test and integrate consumer insights from/in the digital world? Do the strategies differ for mass and luxury, or by industry? What advantages do digital platforms offer in reaching consumers, testing concepts, and micro-targeting the approach to consumers? How does this impact brand perceptions, speed-to-market, or our understanding of markets?
Jun 07, 2013 | 02:54 PM CDT
Graduates of the 2013 FIT Master's Degree Program for Cosmetics and Fragrance Marketing and Management presented projections of technologies and methodologies that will continue to impact the beauty industry; the emergence of predictive analytics technology, "big data," new realities in tracking and driving brand value, and integration of in-store and online shopping experiences through technology.
Jun 07, 2013 | 10:32 AM CDT
The global male grooming market posted a 4% growth and is expected to grow to be a $15.5 billion market by 2017, according to Kline. But where is that growth coming from?
May 31, 2013 | 11:47 AM CDT
“Given consumers’ near universal desire for value and products with multiple benefits, sun care marketers are diversifying their product offerings,” says a new blog entry from Kline Blogs.
May 30, 2013 | 04:18 PM CDT
By: Lisa Katz
Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.
May 24, 2013 | 10:25 AM CDT
Aiming to attract time-crunched moms, Unilever beauty brand Vaseline has launched a new marketing campaign for its Spray & Go Moisturizer.
May 10, 2013 | 10:31 AM CDT
Chinese consumers have become more price-sensitive, reducing salon and spa visits, but are determined to tackle beauty concerns, and thus the professional market in China is seeing a steady increase.
May 10, 2013 | 10:10 AM CDT
The company's latest MarketPulse survey finds that consumers weathered the latest round of economic storms very well and are feeling more optimistic than they have in quite some time.
Apr 26, 2013 | 01:42 PM CDT
By: Jeff Falk
Miscalculating a brand position, disregarding or not knowing core customers, and misreading or forsaking the trends and drivers influencing other desired customer groups can have serious consequences.
Apr 26, 2013 | 12:22 PM CDT
A report conducted by RNCOS has found growth in the Indian baby care market, which it expects to grow further into 2015. Driving factors include increasing spending power and increasing awareness about baby health and nourishment.