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Consumers

New in Consumers (page 16 of 44)

Feb 18, 2013 | 12:00 PM CST

Carly Rae Jepsen Becomes Ambassador for Burt's Bees Brand Güd

The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.

Feb 13, 2013 | 04:04 PM CST

Nail Care Boom Leads to New Beauty Publication

Nail It! magazine seeks to bring consumers the latest news, trends, tools and products for nail care.

Feb 12, 2013 | 04:46 PM CST

More Global Consumers Interested in "Creating It Myself"

More U.S. respondents did weight the results toward "Buying Ready Made," with 59% believing this would be more prominent. Anthem laddered this to a broader theme of "Do More for Me" for Americans.

Feb 08, 2013 | 10:34 AM CST

Spending Habits of Hair Care Consumers Examined

TextureMedia looked at the different spending habits of straight-haired and curly-haired consumers.

Feb 08, 2013 | 08:55 AM CST

Engaged, Informed Consumers to Be a Major 2013 Shopping Trend

“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.

Feb 07, 2013 | 10:34 AM CST

Chris Paul Partners with Avon for Fragrance

NBA star Paul will be the face of a new men's fragrance from Avon.

Feb 06, 2013 | 12:12 PM CST

New MWV Research Shows Consumers Want More from Beauty Packaging

The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.

Feb 05, 2013 | 11:01 AM CST

Global Trends Show More Consumers Seeking "Older, Wiser" Outlook

Anthem Worldwide asked consumers which they believed would be more prominent in 2013: “a youthful spirit” or “an older, wiser soul.”

Feb 04, 2013 | 11:33 AM CST

Social Beauty: How New Developments in Social Media are Changing the Industry

By: Imogen Matthews

Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.

Jan 31, 2013 | 02:05 PM CST

Women Want Brands to Support Them in Health, Wellness Efforts

According to a new white paper from Anthem Worldwide, "a full two-thirds of women believe a brand that motivates them to be healthy is important when considering which brands of products to buy."