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New in Consumers (page 16 of 46)
Apr 08, 2013 | 09:48 AM CDT
To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.
Apr 03, 2013 | 10:58 AM CDT
A blog post by Kline & Company's Nancy Mills shows the behaviors of nail salon clients.
Apr 03, 2013 | 10:49 AM CDT
Cosmetic Promotions finds offering samples of beauty products at community and cultural events is a good way to reach the African American and Hispanic American markets.
Apr 02, 2013 | 03:50 PM CDT
By: Justin Bullock
With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.
Apr 02, 2013 | 08:59 AM CDT
Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.
Mar 27, 2013 | 10:11 AM CDT
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.
Mar 22, 2013 | 03:49 PM CDT
By: Daniela Ciocan
Does consumer feedback result in foolproof buying decisions?
Mar 22, 2013 | 03:18 PM CDT
By: Michael Tarquinio
A feeling of connection is imperative to create a brand fan, but inspiring those feelings is distinctly more challenging when customers shop from the Internet.
Mar 20, 2013 | 10:56 AM CDT
A new survey from Cyanosure shows 91% of women with cellulite can identify a specific time of year that they feel most bothered by their cellulite, and a majority of those women target that time as summertime.
Mar 04, 2013 | 03:52 PM CST
By: Abby Penning
Marketing to the mature population is a must for beauty companies, but what are the most engaging ways to do so? rhc advantage's Mark Beasley will look at the best strategies during his seminar at in-cosmetics.