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Feb 18, 2013 | 12:00 PM CST
The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.
Feb 13, 2013 | 04:04 PM CST
Nail It! magazine seeks to bring consumers the latest news, trends, tools and products for nail care.
Feb 12, 2013 | 04:46 PM CST
More U.S. respondents did weight the results toward "Buying Ready Made," with 59% believing this would be more prominent. Anthem laddered this to a broader theme of "Do More for Me" for Americans.
Feb 08, 2013 | 10:34 AM CST
TextureMedia looked at the different spending habits of straight-haired and curly-haired consumers.
Feb 08, 2013 | 08:55 AM CST
“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.
Feb 07, 2013 | 10:34 AM CST
NBA star Paul will be the face of a new men's fragrance from Avon.
Feb 06, 2013 | 12:12 PM CST
The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.
Feb 05, 2013 | 11:01 AM CST
Anthem Worldwide asked consumers which they believed would be more prominent in 2013: “a youthful spirit” or “an older, wiser soul.”
Feb 04, 2013 | 11:33 AM CST
By: Imogen Matthews
Much is made of the importance of social media and Internet retailing, as well as of having an online media strategy, and yet many beauty brands have yet to embrace one. Imogen Matthews, consultant to in-cosmetics, researches the latest social media and e-retail trends and implications for the beauty industry.
Jan 31, 2013 | 02:05 PM CST
According to a new white paper from Anthem Worldwide, "a full two-thirds of women believe a brand that motivates them to be healthy is important when considering which brands of products to buy."