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Consumers

New in Consumers (page 16 of 45)

Feb 25, 2013 | 11:42 AM CST

Beiersdorf's Nivea Men Looking to Make a Connection Through Real Madrid

The soccer club has entered into a sponsorship deal with the men's skin care brand, representing its products and promotion in a three-year partnership.

Feb 22, 2013 | 10:29 AM CST

Survey Looks at the Makeup Habits of Girls

The Renfrew Center Foundation released the results of a survey showing the attitudes and use of makeup by girls ages eight to 18; positives and negatives of the survey have implications for beauty brands.

Feb 22, 2013 | 10:13 AM CST

Skin Imperfections Affect Women's Self-confidence More Than Men's, According to Survey

The second Mederma Wear Your Skin Proudly survey found 44% of women felt improving the appearance of their skin imperfections such as scars and stretch marks, would help improve their overall self-confidence, compared with only 25% of men.

Feb 20, 2013 | 11:03 AM CST

Paul Frank to Debut Cosmetics Line Via Lotta Luv Beauty

The collection, to debut later in 2013, targets tweens and teens and will feature Paul Frank's iconic monkey mascot Julius.

Feb 18, 2013 | 12:00 PM CST

Carly Rae Jepsen Becomes Ambassador for Burt's Bees Brand Güd

The pop songstress will appear in a multimedia marketing campaign for the natural brand, which targets young women, that will debut this spring.

Feb 13, 2013 | 04:04 PM CST

Nail Care Boom Leads to New Beauty Publication

Nail It! magazine seeks to bring consumers the latest news, trends, tools and products for nail care.

Feb 12, 2013 | 04:46 PM CST

More Global Consumers Interested in "Creating It Myself"

More U.S. respondents did weight the results toward "Buying Ready Made," with 59% believing this would be more prominent. Anthem laddered this to a broader theme of "Do More for Me" for Americans.

Feb 08, 2013 | 10:34 AM CST

Spending Habits of Hair Care Consumers Examined

TextureMedia looked at the different spending habits of straight-haired and curly-haired consumers.

Feb 08, 2013 | 08:55 AM CST

Engaged, Informed Consumers to Be a Major 2013 Shopping Trend

“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.

Feb 07, 2013 | 10:34 AM CST

Chris Paul Partners with Avon for Fragrance

NBA star Paul will be the face of a new men's fragrance from Avon.