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New in Consumers (page 23 of 32)
Mar 16, 2009 | 09:34 AM CDT
Web site designed to serve as a relatable point of engagement with the brand.
Mar 11, 2009 | 01:29 PM CDT
Datamonitor survey showed that price was the biggest influence on men when choosing personal care products; most men do not pay attention to new products but areas of male grooming are open to diversification.
Feb 27, 2009 | 03:21 PM CST
By: Sara Mason
Consumers are choosing to buy less in order to buy better. This trend reflects a desire for products with greater meaning and, even during the economic downturn, is expected to grow.
Feb 27, 2009 | 12:02 PM CST
By: Alexendra Voigt
To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.
Feb 06, 2009 | 09:23 AM CST
Success of men's fragrance and the company's Sephora retail model lend to revenue of €17.2 billion.
Jan 27, 2009 | 10:01 AM CST
Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.
Jan 21, 2009 | 10:15 AM CST
P&G's integrated, multibrand initiative partners with BET Networks to create national television program to focus on African-American beauty .
Jan 15, 2009 | 09:16 AM CST
Robert L. Fregolle, Jr. to global customer business development officer; charged with strengthening P&G's customer relationships.
Jan 12, 2009 | 11:23 AM CST
Euromonitor International forecasts men’s grooming products in Russia to see sales growth of 42% to 2012.
Jan 08, 2009 | 02:32 PM CST
IBM and EZFace introduce tool that virtually applies product to digital image of consumer at the beauty counter.