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Consumers

New in Consumers (page 24 of 42)

May 04, 2011 | 03:51 PM CDT

Packaging Skin Care: Insights for a Healthy Future

By: Earl Trout

How U.S. consumer insights impact packaging strategy.

May 04, 2011 | 02:53 PM CDT

Private Label Groomed to Take on Personal Care Brands

By: Mark Whalley

With 45% of consumers across 20 countries buying more private label products than a year ago, brand owners across all product categories can no longer afford to ignore the own-brand threat.

Apr 15, 2011 | 09:32 AM CDT

Telemundo and L’Oréal USA Partner To Launch Club de Noveleras

Partnership to build interactive online and offline Hispanic community allows L’Oréal USA brands to connect with target consumers in an experiential and unique way.

Apr 07, 2011 | 12:11 PM CDT

Aspirational Consumers Turn Nostalgic

By: Miriam Quart

With consumers scaling back and reverting to basics, they are looking for brands that are familiar and comfortable—opening an opportunity to dust off “orphan” brands to revive them and reconnect with lapsed users.

Apr 01, 2011 | 11:41 AM CDT

Lauder Assumes Worldwide License for Ermenegildo Zegna Fragrance

Exclusive worldwide license provides Estée Lauder global rights to market fragrances under the Ermenegildo Zegna Group's brands and develop new product lines in the grooming segment.

Mar 29, 2011 | 11:51 AM CDT

Inter Parfums to Develop Line for Lane Bryant

Inter Parfums will design and manufacture beauty products for Lane Bryant, while Lane Bryant is responsible for marketing, promoting and selling the products, which will be sold under the Cacique brand.

Mar 08, 2011 | 11:26 AM CST

Toxicology in the Age of Twitter

By: Steve Herman

Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.

Mar 08, 2011 | 10:17 AM CST

Testing, Testing ... 1, 2, 3

By: Alisa Marie Beyer

Product concept testing is the key to turning a good idea into a winning reality.

Mar 07, 2011 | 04:00 PM CST

Learning From France’s Savvy Beauty Consumers

By: Eva Martin Fernandez

How consumer insights gleaned from French consumers impact packaging decisions and strategies.