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New in Consumers (page 24 of 42)
May 04, 2011 | 03:51 PM CDT
By: Earl Trout
How U.S. consumer insights impact packaging strategy.
May 04, 2011 | 02:53 PM CDT
By: Mark Whalley
With 45% of consumers across 20 countries buying more private label products than a year ago, brand owners across all product categories can no longer afford to ignore the own-brand threat.
Apr 15, 2011 | 09:32 AM CDT
Partnership to build interactive online and offline Hispanic community allows L’Oréal USA brands to connect with target consumers in an experiential and unique way.
Apr 07, 2011 | 12:11 PM CDT
By: Miriam Quart
With consumers scaling back and reverting to basics, they are looking for brands that are familiar and comfortable—opening an opportunity to dust off “orphan” brands to revive them and reconnect with lapsed users.
Apr 01, 2011 | 11:41 AM CDT
Exclusive worldwide license provides Estée Lauder global rights to market fragrances under the Ermenegildo Zegna Group's brands and develop new product lines in the grooming segment.
Mar 29, 2011 | 11:51 AM CDT
Inter Parfums will design and manufacture beauty products for Lane Bryant, while Lane Bryant is responsible for marketing, promoting and selling the products, which will be sold under the Cacique brand.
Mar 22, 2011 | 12:49 PM CDT
Clinically proven ingredient offerings from Sederma successfully reduce the appearance of wrinkles on the forehead; instill consumer confidence in anti-aging products.
Mar 08, 2011 | 11:26 AM CST
By: Steve Herman
Common sense and good science are far superior to ill-informed and emotional attacks, and taking the narrative to exposure rather than risk is essential to win consumer confidence.
Mar 08, 2011 | 10:17 AM CST
By: Alisa Marie Beyer
Product concept testing is the key to turning a good idea into a winning reality.
Mar 07, 2011 | 04:00 PM CST
By: Eva Martin Fernandez
How consumer insights gleaned from French consumers impact packaging decisions and strategies.