Consumers:
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New in Consumers (page 26 of 32)
Oct 03, 2008 | 03:09 PM CDT
The Naturals Consumer: 12 Truths
By: Jeb Gleason-Allured
The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.
Oct 03, 2008 | 10:18 AM CDT
Avon to Launch Ironman Fragrance Collection
Values behind Ironman and the triathlon, according to Avon, in line with entrepreneurial spirit of the company; fragrance to reflect a global lifestyle.
Sep 30, 2008 | 04:20 PM CDT
P&G Brand Announces Spokesperson for Hispanic Market
Head & Shoulders signs stylist Antonio Rosales as the brand's first spokesperson and ambassador for the U.S. Hispanic market.
Sep 12, 2008 | 12:05 PM CDT
SpongeTech Launching Campaign on SIRIUS XM Radio
National ad campaign for foaming sponges hits air in September; company cites success of two shows in promoting products to loyal audience.
Sep 08, 2008 | 08:27 PM CDT
Beiersdorf Launches New Men's Hair Care Line
Product formulated to stimulate the metabolism of hair follicles and hair roots; initial launch across 11 European countries.
Sep 05, 2008 | 02:47 PM CDT
Marketing Matters: Getting to Know Millennium Mom
By: Donna C. Barson
By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.
Sep 05, 2008 | 02:35 PM CDT
Indian Men Seeking Male-specific Skin Care
By: Priyanka Bhattacharya
Indian men’s spending on specialized skin care is increasing as their drive for youthful looks and grasp of changing beauty standards grow.
Sep 05, 2008 | 12:08 PM CDT
Marketing Matters: Chinese Culture and its Effect on Skin Care Trends in China
By: Liz Grubow
Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.
Aug 28, 2008 | 04:22 PM CDT
Marketing Matters: Are You a Trend Watcher?
By: Donna C. Barson
All indications are that males are spending more and more time and money on personal grooming.
Aug 28, 2008 | 02:36 PM CDT
Gillette and EA Sports Announce Global Partnership
Co-promotional marketing opportunities will focus on similar male consumers.