Most Popular in:

Consumers

New in Consumers (page 32 of 45)

Mar 22, 2010 | 09:01 AM CDT

L'Oréal Paris Builds Brand/Product Awareness in U.S. College Tour

Campaign for Go 360 Clean designed to be a motivating product trial platform to build consumer awareness and establish product as an innovative cleansing solution among college students.

Mar 03, 2010 | 12:47 PM CST

Natural Opportunities in Mass Retail

By: Lisa Doyle

As natural and organic products become more mainstream, mass-market retailers find creative ways to assimilate these goods onto their beauty care shelf space.

Mar 03, 2010 | 12:38 PM CST

Polling: It’s Not Just for the Primaries

By: Alisa Marie Beyer

Taking the time to poll your target consumers will not only give you insight into the who, what and why of the consumers, it will also help illuminate the “how” to capture their loyalty.

Mar 03, 2010 | 11:57 AM CST

And the Winner is …

By: Alisa Marie Beyer

Beauty awards come in many forms and are awarded by many different groups. But one thing they all have in common: They are great exposure for your brand.

Feb 24, 2010 | 04:47 PM CST

Personal Care Products Council 2010 Annual Meeting

Industry leaders welcome new Council president and CEO Lezlee Westine and elect new officers; unveils new economic impact study.

Jan 06, 2010 | 04:18 PM CST

New iPhone Beauty APP

Makeover app enables potential consumers to try out beauty products.

Dec 09, 2009 | 09:31 AM CST

Mintel Predicts 2010 Global Beauty Trends

Though manufacturer and consumer attitudes were changed by the recession, innovation and resilience have shaped a new landscape for beauty in 2010.

Nov 09, 2009 | 02:12 PM CST

Men Are Men

By: Jeff Falk

Today, worth $26 billion globally, the segment still only accounts for 8% of the total market, though it seems the industry as a whole has recognized that men are men.

Nov 09, 2009 | 01:56 PM CST

Reaching the Right Man: Make Your Packaging Work Overtime

By: Lisa Doyle

Leverage your packaging to connect with male consumers and build the man/brand relationship.

Nov 09, 2009 | 10:08 AM CST

Men’s Grooming Booming

By: Carrie Lennard, Euromonitor International

While the global personal care market has slowed, men’s grooming is proving to be one of the few bright spots, with 6% value growth from 2007–2008, according to Euromonitor International.