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New in Consumers (page 33 of 44)

Sep 03, 2009 | 05:22 PM CDT

Word-of-mouth Marketing Will Change Your Business

By: Tina Hedges and Sarah Chung

Word-of-mouth (WOM) marketing is no longer merely “nice to have.” The convergence of communication speed with the vast array of social media options is making WOM a driving force behind every brand.

Aug 31, 2009 | 10:34 AM CDT

L'Oréal Survey Reveals Beauty Habits in the Face of Recession

International survey on spending habit supports "natural" tone makeup trend forecasts; consistent spend.

Aug 11, 2009 | 12:48 PM CDT

Clariant Goes Conceptual/Ecological

Company launches product concepts for strategic marketing application.

Jul 13, 2009 | 09:41 AM CDT

Gillette Signs NASCAR Driver as Spokesmodel

Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.

Jul 10, 2009 | 09:32 AM CDT

P&G Closes Georgia Nioxin Operations

Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.

Jul 08, 2009 | 11:24 AM CDT

Men's Hair Care

By: Jeff Falk

Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.

Jul 06, 2009 | 11:22 AM CDT

Corey Huggins: Driven to Beat the Odds

By: Brian W. Budzynski

Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.

Jun 30, 2009 | 11:06 AM CDT

The Luxury Market's New Normal

Unity Marketing reports that the new paradigm in the luxury market is going to center around delivering new values to the luxury shoppers; discounts and sales won't be enough. Luxury brands will need to realign brands with the new values that more thoughtful, careful and selective affluent shoppers hold.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.