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New in Consumers (page 33 of 44)
Sep 04, 2009 | 10:45 AM CDT
By: Jeb Gleason-Allured
P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.
Sep 03, 2009 | 05:22 PM CDT
By: Tina Hedges and Sarah Chung
Word-of-mouth (WOM) marketing is no longer merely “nice to have.” The convergence of communication speed with the vast array of social media options is making WOM a driving force behind every brand.
Aug 31, 2009 | 10:34 AM CDT
International survey on spending habit supports "natural" tone makeup trend forecasts; consistent spend.
Aug 11, 2009 | 12:48 PM CDT
Company launches product concepts for strategic marketing application.
Jul 13, 2009 | 09:41 AM CDT
Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.
Jul 10, 2009 | 09:32 AM CDT
Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.
Jul 08, 2009 | 11:24 AM CDT
By: Jeff Falk
Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.
Jul 06, 2009 | 11:22 AM CDT
By: Brian W. Budzynski
Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.
Jul 06, 2009 | 09:51 AM CDT
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 30, 2009 | 11:06 AM CDT
Unity Marketing reports that the new paradigm in the luxury market is going to center around delivering new values to the luxury shoppers; discounts and sales won't be enough. Luxury brands will need to realign brands with the new values that more thoughtful, careful and selective affluent shoppers hold.