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New in Consumers (page 33 of 45)

Nov 09, 2009 | 10:08 AM CST

Men’s Grooming Booming

By: Carrie Lennard, Euromonitor International

While the global personal care market has slowed, men’s grooming is proving to be one of the few bright spots, with 6% value growth from 2007–2008, according to Euromonitor International.

Oct 01, 2009 | 08:51 AM CDT

New World Economy Drives Shift in Global Beauty Retailing

Source: Kline & Company's Beauty Retailing 2008 Global Series

Global beauty sales gain 3.9% in 2008, according to a Kline & Company report, on back of significant shift in where consumers are shopping in nearly all of the major global markets. Direct marketing leads channels with an 8.6% compound annual growth rate from 2003 to 2008.

Sep 04, 2009 | 10:45 AM CDT

1 + 1 = 3

By: Jeb Gleason-Allured

P&G’s Steve Hicks on challenging category belief systems and innovating for superior fragrances and flavors that build brands.

Sep 03, 2009 | 05:22 PM CDT

Word-of-mouth Marketing Will Change Your Business

By: Tina Hedges and Sarah Chung

Word-of-mouth (WOM) marketing is no longer merely “nice to have.” The convergence of communication speed with the vast array of social media options is making WOM a driving force behind every brand.

Aug 31, 2009 | 10:34 AM CDT

L'Oréal Survey Reveals Beauty Habits in the Face of Recession

International survey on spending habit supports "natural" tone makeup trend forecasts; consistent spend.

Aug 11, 2009 | 12:48 PM CDT

Clariant Goes Conceptual/Ecological

Company launches product concepts for strategic marketing application.

Jul 13, 2009 | 09:41 AM CDT

Gillette Signs NASCAR Driver as Spokesmodel

Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.

Jul 10, 2009 | 09:32 AM CDT

P&G Closes Georgia Nioxin Operations

Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.

Jul 08, 2009 | 11:24 AM CDT

Men's Hair Care

By: Jeff Falk

Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.

Jul 06, 2009 | 11:22 AM CDT

Corey Huggins: Driven to Beat the Odds

By: Brian W. Budzynski

Rebranding. An argument could be easily made against it that would almost assuredly utilize the term “economic downturn,” calling into direct question the unfavorable odds of taking a brand with an established consumer base and relaunching its image and message with a sure measure of success. Yet, odds be damned, this is precisely what Corey Huggins, brand manager for Black Opal.