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New in Consumers (page 33 of 46)

Jun 03, 2010 | 09:13 AM CDT

Beauty Brand Incubators Launch New Merchandising Concept

TWIST new brand venture and Global Beauty Group announce joint venture, BFF Ventures, LLC, seeks to reinvent the way in which consumers shop by featuring the curation of existing brands' beauty products.

May 24, 2010 | 02:51 PM CDT

CEW Presents “Mass Appeal of Skincare”

CEW April 2010
By: Nancy Jeffries

Execs from Olay and Walgreens note that "customers are happy to see the lines blurring [between mass and prestige] because they want the same ingredients, benefits and delivery.” The combination of science and nature is the boilerplate of what customers are seeking today.

May 13, 2010 | 04:24 PM CDT

Unilever and Fragrance: Emotion and Function

By: Jeb Gleason-Allured, with Rachel Grabenhofer

Scenting personal, home and oral care brands for a changing world.

May 05, 2010 | 04:29 PM CDT

New App Creation Technology Designed for Beauty Brands

Turnkey product marketing application for Apple’s mobile devices designed to allow brands to deliver product experiences through custom-built mobile app; product updates can be made in real time.

Apr 28, 2010 | 08:54 AM CDT

Female Baby Boomers More Web Savvy, Says Mintel Report

A report on beauty retailing from consumer intelligence company Mintel shows female baby boomers are increasingly Web savvy, often going online to buy cosmetics and personal care products.

Apr 27, 2010 | 08:55 AM CDT

Nivea for Men Launches Eye Roller

The new Nivea For Men Revitalizing Q10 Eye Roller Gell offers male consumers a quick way to treat under-eye circles, puffiness.

Apr 06, 2010 | 04:37 PM CDT

The Online World—Beauty Counter of Tomorrow

By: Liz Grubow

What does the rise of e-commerce and digital marketing mean for the global beauty industry?

Mar 22, 2010 | 09:01 AM CDT

L'Oréal Paris Builds Brand/Product Awareness in U.S. College Tour

Campaign for Go 360 Clean designed to be a motivating product trial platform to build consumer awareness and establish product as an innovative cleansing solution among college students.

Mar 03, 2010 | 12:47 PM CST

Natural Opportunities in Mass Retail

By: Lisa Doyle

As natural and organic products become more mainstream, mass-market retailers find creative ways to assimilate these goods onto their beauty care shelf space.

Mar 03, 2010 | 12:38 PM CST

Polling: It’s Not Just for the Primaries

By: Alisa Marie Beyer

Taking the time to poll your target consumers will not only give you insight into the who, what and why of the consumers, it will also help illuminate the “how” to capture their loyalty.