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Oct 10, 2008 | 04:38 PM CDT
By: Alisa Marie Beyer
Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?
Oct 07, 2008 | 12:26 PM CDT
By: Leslie Benson
Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.
Oct 03, 2008 | 03:50 PM CDT
Microsite designed to serve as a beauty resource for young women; reveals beauty habits of this consumer group.
Oct 03, 2008 | 03:09 PM CDT
By: Jeb Gleason-Allured
The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.
Oct 03, 2008 | 10:18 AM CDT
Values behind Ironman and the triathlon, according to Avon, in line with entrepreneurial spirit of the company; fragrance to reflect a global lifestyle.
Sep 30, 2008 | 04:20 PM CDT
Head & Shoulders signs stylist Antonio Rosales as the brand's first spokesperson and ambassador for the U.S. Hispanic market.
Sep 12, 2008 | 12:05 PM CDT
National ad campaign for foaming sponges hits air in September; company cites success of two shows in promoting products to loyal audience.
Sep 08, 2008 | 08:27 PM CDT
Product formulated to stimulate the metabolism of hair follicles and hair roots; initial launch across 11 European countries.
Sep 05, 2008 | 02:47 PM CDT
By: Donna C. Barson
By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.
Sep 05, 2008 | 02:35 PM CDT
By: Priyanka Bhattacharya
Indian men’s spending on specialized skin care is increasing as their drive for youthful looks and grasp of changing beauty standards grow.