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Feb 27, 2009 | 12:02 PM CST
By: Alexendra Voigt
To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.
Feb 06, 2009 | 09:23 AM CST
Success of men's fragrance and the company's Sephora retail model lend to revenue of €17.2 billion.
Jan 27, 2009 | 10:01 AM CST
Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.
Jan 21, 2009 | 10:15 AM CST
P&G's integrated, multibrand initiative partners with BET Networks to create national television program to focus on African-American beauty .
Jan 15, 2009 | 09:16 AM CST
Robert L. Fregolle, Jr. to global customer business development officer; charged with strengthening P&G's customer relationships.
Jan 12, 2009 | 11:23 AM CST
Euromonitor International forecasts men’s grooming products in Russia to see sales growth of 42% to 2012.
Jan 08, 2009 | 02:32 PM CST
IBM and EZFace introduce tool that virtually applies product to digital image of consumer at the beauty counter.
Jan 07, 2009 | 01:56 PM CST
Focusing on a recalibration of health, wellness and sustainability issues, the Natural Marketing Insititute (NMI) has released its 2009 annual trends report.
Dec 22, 2008 | 10:45 AM CST
By: Euromonitor International
Turbulent economic times put a damper on most consumer spending, according to Euromonitor International, and while the luxury goods market may see sales drop, the appeal of luxury will remain.
Dec 16, 2008 | 11:36 AM CST
Product launches grow in 2008; tailoring new products to men's needs key to expansion.