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New in Consumers (page 37 of 46)
Apr 10, 2009 | 12:49 PM CDT
Brand targeted toward African-Americans, built on a core of hair relaxers, sold to allow P&G to focus on core categories.
Apr 09, 2009 | 10:11 AM CDT
Lezlee Westine to assume leadership role at the Personal Care Product Council in May, 2009; to leverage experience in private sector and as White House director of public liaison.
Apr 07, 2009 | 02:18 PM CDT
By: Sara Mason
Natural and organic claims are a driving force behind growth of baby care, a market projected to expand by a billion dollars in the next five years.
Mar 18, 2009 | 05:01 PM CDT
The Personal Care Products Council considered two chemicals "trace" or extremely low in personal care products; finding that the percentages are below established regulatory limits or safety thresholds and are not a cause for health concern.
Mar 16, 2009 | 09:34 AM CDT
Web site designed to serve as a relatable point of engagement with the brand.
Mar 11, 2009 | 01:29 PM CDT
Datamonitor survey showed that price was the biggest influence on men when choosing personal care products; most men do not pay attention to new products but areas of male grooming are open to diversification.
Feb 27, 2009 | 03:21 PM CST
By: Sara Mason
Consumers are choosing to buy less in order to buy better. This trend reflects a desire for products with greater meaning and, even during the economic downturn, is expected to grow.
Feb 27, 2009 | 12:02 PM CST
By: Alexendra Voigt
To build a notable position today, fragrance marketers must look beyond standard advertising or marketing schemes to connect consumers to the art of fragrance creation.
Feb 06, 2009 | 09:23 AM CST
Success of men's fragrance and the company's Sephora retail model lend to revenue of €17.2 billion.
Jan 27, 2009 | 10:01 AM CST
Interactive Web site features widgets that can migrate from the site to users' social networking pages, allowing them to experience the brand in their own online worlds.