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New in Consumers (page 37 of 43)

Oct 10, 2008 | 04:38 PM CDT

Beauty Advertising That Gets Results

By: Alisa Marie Beyer

Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?

Oct 07, 2008 | 12:26 PM CDT

Meet the Press: Beauty Editors Speak Out

By: Leslie Benson

Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.

Oct 03, 2008 | 03:50 PM CDT

SC Johnson Launches Beauty Resource Site

Microsite designed to serve as a beauty resource for young women; reveals beauty habits of this consumer group.

Oct 03, 2008 | 03:09 PM CDT

The Naturals Consumer: 12 Truths

By: Jeb Gleason-Allured

The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.

Oct 03, 2008 | 10:18 AM CDT

Avon to Launch Ironman Fragrance Collection

Values behind Ironman and the triathlon, according to Avon, in line with entrepreneurial spirit of the company; fragrance to reflect a global lifestyle.

Sep 30, 2008 | 04:20 PM CDT

P&G Brand Announces Spokesperson for Hispanic Market

Head & Shoulders signs stylist Antonio Rosales as the brand's first spokesperson and ambassador for the U.S. Hispanic market.

Sep 12, 2008 | 12:05 PM CDT

SpongeTech Launching Campaign on SIRIUS XM Radio

National ad campaign for foaming sponges hits air in September; company cites success of two shows in promoting products to loyal audience.

Sep 08, 2008 | 08:27 PM CDT

Beiersdorf Launches New Men's Hair Care Line

Beiersdorf

Product formulated to stimulate the metabolism of hair follicles and hair roots; initial launch across 11 European countries.

Sep 05, 2008 | 02:47 PM CDT

Marketing Matters: Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

Sep 05, 2008 | 02:35 PM CDT

Indian Men Seeking Male-specific Skin Care

By: Priyanka Bhattacharya

Indian men’s spending on specialized skin care is increasing as their drive for youthful looks and grasp of changing beauty standards grow.