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New in Consumers (page 38 of 45)

Nov 03, 2008 | 09:56 AM CST

Beyond Personal Grooming: Spongeables Expands into Pet Care

Spongeables' Haute Dog Bath Buffer
By: Leslie Benson, with input from Lynne Merrill

By diversifying her company’s products, Elaine Binder, president and co-founder of Spongeables LLC—a manufacturer of human bath body buffers, recently emerged in the pet care market via the launch of Haute Dog Bath Buffer, a spa in a sponge for pets. She discusses the experience of opening up new retail and distribution opportunities through the line expansion.

Oct 30, 2008 | 11:52 AM CDT

Sephora Adds Matte for Men Skin Care Line

Matte for Men

Lescoja Corporation’s line will expand the retailer’s male-targeted grooming assortment.

Oct 15, 2008 | 09:47 AM CDT

NPD Group: 26% Plan to Spend Less This Holiday Season

The NPD Group, Inc., a market research company, released the results of its annual survey of consumers' holiday spending intentions.

Oct 14, 2008 | 11:50 AM CDT

Marketing Matters: Understanding the Power of G2G

By: Alisa Marie Beyer

Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.

Oct 10, 2008 | 04:38 PM CDT

Beauty Advertising That Gets Results

By: Alisa Marie Beyer

Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?

Oct 07, 2008 | 12:26 PM CDT

Meet the Press: Beauty Editors Speak Out

By: Leslie Benson

Consumer beauty magazine editors discuss making the most of PR, reaching consumers through beauty pages and the trends that intrigue.

Oct 03, 2008 | 03:50 PM CDT

SC Johnson Launches Beauty Resource Site

Microsite designed to serve as a beauty resource for young women; reveals beauty habits of this consumer group.

Oct 03, 2008 | 03:09 PM CDT

The Naturals Consumer: 12 Truths

By: Jeb Gleason-Allured

The path to success in naturals is reaching all consumers, addressing the whole person—spiritually and emotionally—and educating them. Tell your story.

Oct 03, 2008 | 10:18 AM CDT

Avon to Launch Ironman Fragrance Collection

Values behind Ironman and the triathlon, according to Avon, in line with entrepreneurial spirit of the company; fragrance to reflect a global lifestyle.