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Consumers

New in Consumers (page 38 of 43)

Sep 08, 2008 | 08:27 PM CDT

Beiersdorf Launches New Men's Hair Care Line

Beiersdorf

Product formulated to stimulate the metabolism of hair follicles and hair roots; initial launch across 11 European countries.

Sep 05, 2008 | 02:47 PM CDT

Marketing Matters: Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

Sep 05, 2008 | 02:35 PM CDT

Indian Men Seeking Male-specific Skin Care

By: Priyanka Bhattacharya

Indian men’s spending on specialized skin care is increasing as their drive for youthful looks and grasp of changing beauty standards grow.

Sep 05, 2008 | 12:08 PM CDT

Marketing Matters: Chinese Culture and its Effect on Skin Care Trends in China

By: Liz Grubow

Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.

Aug 28, 2008 | 04:22 PM CDT

Marketing Matters: Are You a Trend Watcher?

By: Donna C. Barson

All indications are that males are spending more and more time and money on personal grooming.

Aug 28, 2008 | 02:36 PM CDT

Gillette and EA Sports Announce Global Partnership

Co-promotional marketing opportunities will focus on similar male consumers.

Aug 28, 2008 | 12:18 PM CDT

Safety First for Baby Skin Care

Consumers looking for brand offerings in the baby and child skin care market put a high priority on safety, ease of use and price.

Aug 26, 2008 | 04:36 PM CDT

Beyond the Moon

By: Donna Barson

It is no longer enough for a product to simply do what it claims to do in order to succeed. Products must appeal to consumers by catering to their social consciousness.

Aug 26, 2008 | 03:29 PM CDT

Sniffing Out Trends

By: Jeff Falk

Understanding a broad range of trends and consumer lifestyles will lead to fragrances that unlock the essence of a brand.

Aug 26, 2008 | 12:10 PM CDT

G2G Marketing is Winning Her Over

By: Alisa Marie Beyer

Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.