Nivea for Men Launches Eye Roller

The new Nivea For Men Revitalizing Q10 Eye Roller Gell offers male consumers a quick way to treat under-eye circles, puffiness.

Men Are Men

By: Jeff Falk

Today, worth $26 billion globally, the segment still only accounts for 8% of the total market, though it seems the industry as a whole has recognized that men are men.

Reaching the Right Man: Make Your Packaging Work Overtime

By: Lisa Doyle

Leverage your packaging to connect with male consumers and build the man/brand relationship.

Men’s Grooming Booming

By: Carrie Lennard, Euromonitor International

While the global personal care market has slowed, men’s grooming is proving to be one of the few bright spots, with 6% value growth from 2007–2008, according to Euromonitor International.

Clariant Goes Conceptual/Ecological

Company launches product concepts for strategic marketing application.

Gillette Signs NASCAR Driver as Spokesmodel

Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.

P&G Closes Georgia Nioxin Operations

Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.

Men's Hair Care

By: Jeff Falk

Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.