Reaching the Right Man: Make Your Packaging Work Overtime

By: Lisa Doyle

Leverage your packaging to connect with male consumers and build the man/brand relationship.

Men’s Grooming Booming

By: Carrie Lennard, Euromonitor International

While the global personal care market has slowed, men’s grooming is proving to be one of the few bright spots, with 6% value growth from 2007–2008, according to Euromonitor International.

Clariant Goes Conceptual/Ecological

Company launches product concepts for strategic marketing application.

Gillette Signs NASCAR Driver as Spokesmodel

Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.

P&G Closes Georgia Nioxin Operations

Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.

Men's Hair Care

By: Jeff Falk

Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.

P&G Acquires Zirh

Company states premium-positioned brand complementary addition to current male grooming portfolio.