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Men

New in Men (page 1 of 4)

Jul 27, 2010 | 12:21 PM CDT

Energizer Posts Q3 2010 Gain in Personal Care

Shave preparation brands lend to 11% sales growth.

Apr 27, 2010 | 08:55 AM CDT

Nivea for Men Launches Eye Roller

The new Nivea For Men Revitalizing Q10 Eye Roller Gell offers male consumers a quick way to treat under-eye circles, puffiness.

Nov 09, 2009 | 02:12 PM CST

Men Are Men

By: Jeff Falk

Today, worth $26 billion globally, the segment still only accounts for 8% of the total market, though it seems the industry as a whole has recognized that men are men.

Nov 09, 2009 | 01:56 PM CST

Reaching the Right Man: Make Your Packaging Work Overtime

By: Lisa Doyle

Leverage your packaging to connect with male consumers and build the man/brand relationship.

Nov 09, 2009 | 10:08 AM CST

Men’s Grooming Booming

By: Carrie Lennard, Euromonitor International

While the global personal care market has slowed, men’s grooming is proving to be one of the few bright spots, with 6% value growth from 2007–2008, according to Euromonitor International.

Aug 11, 2009 | 12:48 PM CDT

Clariant Goes Conceptual/Ecological

Company launches product concepts for strategic marketing application.

Jul 13, 2009 | 09:41 AM CDT

Gillette Signs NASCAR Driver as Spokesmodel

Youngest driver to ever win a NASCAR Sprint Cup Series race added to brand's core marketing platform.

Jul 10, 2009 | 09:32 AM CDT

P&G Closes Georgia Nioxin Operations

Closing of facility part of larger brand operations consolidation effort toward better long-term economics, additional manufacturing scale, a more robust R&D infrastructure and greater organizational capability.

Jul 08, 2009 | 11:24 AM CDT

Men's Hair Care

By: Jeff Falk

Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.

Jul 06, 2009 | 09:51 AM CDT

Gillette Launches New Global Brand Marketing Campaign

Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.