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Men
New in Men (page 1 of 10)
Jun 17, 2013 | 02:34 PM CDT
Birchbox Goes Hollywood with New Partnership
For its July 2013 men's and women's offerings, Birchbox is collaborating with USA Network TV show Suits.
Jun 14, 2013 | 10:18 AM CDT
NPD Report Finds Men's Fragrance Sales Up, But Nearly 40% Still Don't Wear Fragrance
The report also shows that men who wear fragrance are heavily influenced in that decision by key people in their lives.
Jun 13, 2013 | 09:31 AM CDT
PZ Cussons Sees Positive Movement in New Trading Update
The company achieved revenue and profit growth in Europe, Africa and Asia, and its beauty business has expanded into new distribution channels.
Jun 11, 2013 | 10:15 AM CDT
Men's Skin Care to Help Drive Global Beauty Growth
In a blog post from Euromonitor, Geok Leng discusses the hot spots for men's skin care, as well as what brands are taking advantage of new trends and where the industry can expect this segment to go next.
Jun 10, 2013 | 03:41 PM CDT
Multilayered Digital Campaign Spells Success for Nivea Men
Partnering with digital media company Break Media, the men's grooming brand from Beiersdorf focused on fun and education with videos and editorial content.
Jun 07, 2013 | 10:32 AM CDT
Asian Men Continue to Be Big Factor in Global Grooming Trends, Says Kline
The global male grooming market posted a 4% growth and is expected to grow to be a $15.5 billion market by 2017, according to Kline. But where is that growth coming from?
May 31, 2013 | 11:47 AM CDT
Sun Care Bringing More to the Table, Says Kline
“Given consumers’ near universal desire for value and products with multiple benefits, sun care marketers are diversifying their product offerings,” says a new blog entry from Kline Blogs.
May 30, 2013 | 04:18 PM CDT
Love the Ones Your With: The Importance of Loyal Customers
By: Lisa Katz
Looking to tap into new markets and garner new brand fans is exciting, but more often than not, loyal consumers are where beauty brands can really win the game.
May 10, 2013 | 10:10 AM CDT
Consumer Sentiment Up, According to IRI Worldwide
The company's latest MarketPulse survey finds that consumers weathered the latest round of economic storms very well and are feeling more optimistic than they have in quite some time.
Apr 08, 2013 | 09:48 AM CDT
Manly Bar Soap Line to Debut from Old Spice
To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.