Manly Bar Soap Line to Debut from Old Spice

To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.

Case Study: Attracting Male Consumers on a Global Level

By: Justin Bullock

With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.

Batter Up! Murad Teams with LA Dodgers

Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.

Gillette Recruits Women to Encourage Male Body Hair Styling

P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.

Through the Ages

By: Abby Penning

Marketing to the mature population is a must for beauty companies, but what are the most engaging ways to do so? rhc advantage's Mark Beasley will look at the best strategies during his seminar at in-cosmetics.

Euromonitor Segments Consumer Types and Investigates Their Potential in New White Paper

Euromonitor International released a white paper identifying four consumer types to help brands and companies optimize marketing strategies, keying in on the importance of online and digital initiatives.

Sunbed Users Twice as Likely to Use Anti-aging Products

Nineteen percent of UK sunbed users start to use anti-aging products by the time they are 25, compared with just 5% of those who don’t use sunbeds.

Symphony IRI Tracks Consumer Retail Behavior for 2012

While the economic rebound slowly builds, consumers continue to play it safe and seek value overall in their retail purchases. With this in mind, brands, manufacturers and retailers need to make the value obvious up front, according to Symphony IRI.