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New in Men (page 1 of 9)
May 10, 2013 | 10:10 AM CDT
The company's latest MarketPulse survey finds that consumers weathered the latest round of economic storms very well and are feeling more optimistic than they have in quite some time.
Apr 08, 2013 | 09:48 AM CDT
To complement the launch of its new lineup of bar soaps, Old Spice will roll out a new broadcast television advertising campaign that pays tribute to the popular jingle soap commercials of the 1980s and 1990s.
Apr 02, 2013 | 03:50 PM CDT
By: Justin Bullock
With a fun sense of humor and sophisticated sensibility, the Dreadnought men’s grooming brand is cultivating its British roots to best connect with U.S. male consumers.
Apr 02, 2013 | 08:59 AM CDT
Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.
Mar 27, 2013 | 10:11 AM CDT
P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.
Mar 04, 2013 | 03:52 PM CST
By: Abby Penning
Marketing to the mature population is a must for beauty companies, but what are the most engaging ways to do so? rhc advantage's Mark Beasley will look at the best strategies during his seminar at in-cosmetics.
Mar 04, 2013 | 01:35 PM CST
Euromonitor International released a white paper identifying four consumer types to help brands and companies optimize marketing strategies, keying in on the importance of online and digital initiatives.
Feb 26, 2013 | 10:44 AM CST
Nineteen percent of UK sunbed users start to use anti-aging products by the time they are 25, compared with just 5% of those who don’t use sunbeds.
Feb 26, 2013 | 10:19 AM CST
While the economic rebound slowly builds, consumers continue to play it safe and seek value overall in their retail purchases. With this in mind, brands, manufacturers and retailers need to make the value obvious up front, according to Symphony IRI.
Feb 25, 2013 | 11:42 AM CST
The soccer club has entered into a sponsorship deal with the men's skin care brand, representing its products and promotion in a three-year partnership.