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Feb 12, 2013 | 04:46 PM CST
More U.S. respondents did weight the results toward "Buying Ready Made," with 59% believing this would be more prominent. Anthem laddered this to a broader theme of "Do More for Me" for Americans.
Feb 08, 2013 | 08:55 AM CST
“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.
Feb 07, 2013 | 10:34 AM CST
NBA star Paul will be the face of a new men's fragrance from Avon.
Feb 06, 2013 | 12:12 PM CST
The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.
Feb 05, 2013 | 11:01 AM CST
Anthem Worldwide asked consumers which they believed would be more prominent in 2013: “a youthful spirit” or “an older, wiser soul.”
Jan 30, 2013 | 10:24 AM CST
Although Europe continues to be the largest market for men's grooming products, research from Kline and Company shows increasing use of beauty products by men in Japan and South Korea and an overall increase in grooming and personal care products by Indian and Chinese men is helping this market to surge.
Jan 17, 2013 | 01:43 PM CST
Using a nationwide "Kiss & Tell" experiment, the P&G shaving brand will look at if women prefer kissing stubbly or clean shaven men.
Jan 10, 2013 | 10:25 AM CST
In a partnership with astronaut Buzz Aldrin and the Space Expedition Corporation, Unilever's Axe is giving customers a chance to travel to space.
Nov 08, 2012 | 12:16 PM CST
Argentinean soccer player Lionel (Leo) Messi is appearing in a series of ads for the brand designed specifically to reach U.S. Hispanic males.
Oct 26, 2012 | 02:28 PM CDT
By: Irina Barbalova, Euromonitor International
The male grooming category has demonstrated consistent performance over the recent years of economic instability, and has once again come to the spotlight with a flurry of activity in terms of increased marketing and advertising efforts, as well as many targeted brand expansions.