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New in Men (page 7 of 9)
Jul 08, 2009 | 11:24 AM CDT
By: Jeff Falk
Brooke Carlson, vice president and general manager, Rusk, discusses the challenges in marketing to men and the factors that go into men purchasing decisions.
Jul 06, 2009 | 09:51 AM CDT
Campaign is part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
Jun 16, 2009 | 09:29 AM CDT
Company states premium-positioned brand complementary addition to current male grooming portfolio.
Mar 16, 2009 | 09:34 AM CDT
Web site designed to serve as a relatable point of engagement with the brand.
Mar 11, 2009 | 01:29 PM CDT
Datamonitor survey showed that price was the biggest influence on men when choosing personal care products; most men do not pay attention to new products but areas of male grooming are open to diversification.
Feb 06, 2009 | 09:23 AM CST
Success of men's fragrance and the company's Sephora retail model lend to revenue of €17.2 billion.
Jan 12, 2009 | 11:23 AM CST
Euromonitor International forecasts men’s grooming products in Russia to see sales growth of 42% to 2012.
Dec 16, 2008 | 11:36 AM CST
Product launches grow in 2008; tailoring new products to men's needs key to expansion.
Nov 14, 2008 | 12:23 PM CST
By: Leslie Benson
Profile: Barry Alford and Jefferson Hoffman, Founders, Alford & Hoff, Inc.,
Oct 30, 2008 | 11:52 AM CDT
Lescoja Corporation’s line will expand the retailer’s male-targeted grooming assortment.