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P&G Grooming Brands Give Olympic Athletes the Gold Medal Treatment

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U.S. freestyle skier Gus Kenworthy gets a fresh new style from Head & Shoulders at the P&G Family Home just in time for the Opening Ceremony at the Olympic Winter Games PyeongChang 2018.

The 2018 Winter Olympics in PyeongChang kicked off this past weekend and Procter & Gamble (P&G) was there to make sure the top male athletes from around the world started competition looking their best.

P&G, a worldwide Olympic partner, welcomed Olympic athletes to its P&G Family Home, located within Nations Village in Yongpyong Alpine Centre, for a special grooming event. Featured brands included Head & Shoulders, Gillette and Braun. 

Grooming and Styling Treatments Included...

  • Hot towel shaves, using the Gillette’s Fusion5 ProShield with added lubrication before and after the blades to shield world-class athletes from irritation
  • Hairstyling and beard trims using Braun Multi Grooming Kit to help athletes get the right look to fit their style persona
  • Haircuts courtesy of Head & Shoulders to give athletes great-looking hair, a healthy scalp and the confidence to overcome pressures and achieve greatness

Gus Kenworthy, Head & Shoulders sponsored athlete, said, “I am thrilled to be here as I prepare to compete at the Olympic Winter Games, one of the biggest moments of my entire life. Thanks to Head & Shoulders, I feel confident that my hair and scalp are always in good condition, which will allow me to stay focused on the slopes without any distractions and feel my best when I compete.”

 

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