Mintel Predicts Trends for Consumer Packaged Goods

Themes include reduction of some ingredients, defining natural and blurring category expectations.

Pet Care's New Pedigree

By: Leslie Benson

From John Masters Organics’ DogPoo shampoo to P&G’s Febreze Pet Odor Eliminator line—professional and mass beauty brands are expanding into the pet care segment.

Beyond Personal Grooming: Spongeables Expands into Pet Care

By: Leslie Benson, with input from Lynne Merrill

By diversifying her company’s products, Elaine Binder, president and co-founder of Spongeables LLC—a manufacturer of human bath body buffers, recently emerged in the pet care market via the launch of Haute Dog Bath Buffer, a spa in a sponge for pets. She discusses the experience of opening up new retail and distribution opportunities through the line expansion.

SC Johnson Launches Beauty Resource Site

Microsite designed to serve as a beauty resource for young women; reveals beauty habits of this consumer group.

Febreze Extends Line

The P&G brand enters pet care industry and partners with Web sites to market product…

In My Opinion: Market Smart to Special Needs

By: Nadine Vogel

A mother with special needs daughters urges the beauty industry to help them celebrate their differences through sensitivity and service at the point of sale.