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New research fro mMintel finds that multi-generational families are more likely than all parents surveyed to say they have increased spending on their kids in each of the categories considered, but half (50%) wish families like theirs were better represented in TV and print ads.
Nail product usage rises to 97% for girls aged 12–14, and 14% of all teen and tween girls use nail products on a daily basis, according to Mintel.
To keep up with this market, Mintel's Vivienne Rudd writes, "Beauty companies must take the physiological and emotional needs of this demographic into account and formulate and market accordingly."
“Given consumers’ near universal desire for value and products with multiple benefits, sun care marketers are diversifying their product offerings,” says a new blog entry from Kline Blogs.
The report from Packaged Facts found that, between 2000 and 2010, the number of upscale Latino households more than doubled, growing three times faster than the number of non-Latino upscale households.
A new market report from Symphony IRI investigates the shopping habits and purchasing influences of the millennial generation, finding money-saving behaviors such as at-home beauty treatments popular with this demographic.
Meet consumers' needs by understanding the skin's mechanism as it relates to ethnic differences.
In a post from Kline Blogs, the market research company discusses the strength of Hispanic purchasing power, as well as their tendency to continue buying and being loyal to the same beauty brands despite economic shifts, and the increase in attention from brands and retailers.
This research coincides with the launch of the new Crest and Oral B Complete oral care collection.
Themes include reduction of some ingredients, defining natural and blurring category expectations.