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Reading the minds of consumers is the stuff dreams are made of, at least for brand marketers. One recent study from Indiana University and Stanford sought to do just that by examining how mindset affects product preferences.
ICMAD announced the three student finalists and two honorable mentions in the 2016 Young Designers Awards competition.
Sederma's ingredient, Mediatone helps achieve a more even complexion for ethnic skin tones.
The old standard of predicting customer behavior based on their demographics—age, gender, income and nationality—may now be obsolete.
IFA Paris will launch a new class for MBA students looking to succeed in the beauty industry.
Selena Gomez becomes Pantene's new ambassador.
The multinational company reported sales of $19.5 billion for the quarter, representing an increase of 9.1% versus the same quarter in 2013.
Known as Semana Santa, the week before Easter is celebrated in Mexican culture—and it has been shown as a shopping opportunity that helps beauty shine, according to The NPD Group.
New research fro mMintel finds that multi-generational families are more likely than all parents surveyed to say they have increased spending on their kids in each of the categories considered, but half (50%) wish families like theirs were better represented in TV and print ads.
Nail product usage rises to 97% for girls aged 12–14, and 14% of all teen and tween girls use nail products on a daily basis, according to Mintel.