Women are cynical about scientific claims from antiaging products and are confused by the effectiveness of cosmeceuticals, according to a U.K. survey commissioned by P&G brand Olay Regenerist. In the report, only 12% of the 1,152 women surveyed said scientific claims on packaging had any influence on their decision to buy an anti-aging product.
In addition, 43% of respondents were unclear about which ingredients really work, and more than half reported using a simple cleansing, toning and moisturizing skin care routine to combat aging. When it comes to buying an anti-aging product, 57% of the respondants opted for well-established and trusted brands, and 52% identified price as an important aspect.
According to the survey, the main aging concerns of women in the U.K. include loss of elasticity, wrinkles and fine lines.
Certain Claims May Not Influence Purchase
April 3, 2008
Most Popular in Women
- 622What is the Sephora Shopper Seeking?
- 425Global Grooming Habits Revealed
- 242Video: Do Makeup Rituals = Love?
- 195What Are the Sephora Shopper's Influencers?
- 41What’s Influencing Latinas in the Beauty Aisle?
- 40Beauty Advertising That Gets Results
- 27US Beauty Consumers Analyzed in New Infographic
- 14The Beauty Company Releases Latest Pink Report
- 10Almost No One Completely Satisfied with Appearance
- 8Dove, Neutrogena Rank Among Women's Favorite Brands in Buyology Report
- Life in the Shoes of Today's Moms
1/9/2012, Abby Penning
- Through the Ages
3/13/2013, Abby Penning
- Almost No One Completely Satisfied with Appearance
6/26/2015, Jeb Gleason-Allured
- What’s Influencing Latinas in the Beauty Aisle?
7/9/2015, Aleena Astorga Roeschley, Communicus
- What Are the Sephora Shopper's Influencers?
10/15/2015, Denise Herich, The Benchmarking Company