GCI Magazine

Consumers Sponsored by

Email This Item!
Increase Text Size

New Study Reports Values of Adult Female Consumers

Posted: June 10, 2008

Marie Claire magazine and Unity Marketing have partnered to educate marketers about today’s modern “All Access Woman” in an extensive research initiative completed during the past nine months.

“We found a powerful and empowered woman who is in control of her destiny and controls the destiny of so many product and service brands with which she chooses to do business,” says Unity Marketing’s president, Pam Danziger.

Marie Claire commissioned a study of 1,800 women to learn more about what they value and how they manage their priorities.

“Women today are more highly educated and informed than ever before,” says Susan Plagemann, Marie Claire’s vice president and publisher. “We felt the time was right to take a much closer look at the things that really matter to women to help us educate marketers on the best way to reach and speak to today’s multi-dimensional females.”

The two companies found that today’s female consumer has five top priorities, including: