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Female Baby Boomers More Web Savvy, Says Mintel Report

Posted: April 28, 2010

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Forty-seven percent of survey respondents reported that they prefer to be left alone when shopping for cosmetics, which suggest that they want to take the time to browse and don’t want to be pressured by excessive attention. Shopping online allows you to browse without interruption.

With the continued popularity of Twitter, Facebook and Videoegg, beauty retailers can utilize social networking platforms to measure consumer preferences and tailor their sites to appeal to online shoppers.

According to Mintel, the online market will continue to grow, as nearly every retailer has a Web site, from Wal-Mart and Walgreens to Saks Fifth Avenue and Sephora.

About Mintel

Mintel is a leading global supplier of consumer, product and media intelligence. For more than 38 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai and Tokyo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com. Follow Mintel on Twitter: http://twitter.com/mintelnews.