Consumer Sentiment Up, According to IRI Worldwide

The company's latest MarketPulse survey finds that consumers weathered the latest round of economic storms very well and are feeling more optimistic than they have in quite some time.

FBI-trained Forensic Artist Sketches to Illustrate Women's Perception of Their Own Beauty

A short film, Real Beauty Sketches, addresses the issue that more than half (54%) of women globally agree that they are their own worst beauty critic.

Total Beauty Sees the Power of Moms

In this report, Total Beauty Media Group also uncovers key findings in how moms leverage digital in budgeting and spending, identifying where they splurge and save, and the role that children play in purchase decisions.

Clients Bring Their Favorite Nail Polishes with Them to the Salon, Says Kline

A blog post by Kline & Company's Nancy Mills shows the behaviors of nail salon clients.

Batter Up! Murad Teams with LA Dodgers

Beauty brand Murad has been named the "Official Skincare Partner" of the MLB team the Los Angeles Dodgers for the second year in a row.

Gillette Recruits Women to Encourage Male Body Hair Styling

P&G's Gillette partnered with Kate Upton, Hannah Simone and Genesis Rodriguez to promote an integrated marketing campaign for the male-oriented brand.

Cellulite Treatments See Increased Attention as Warmer Months Approach

A new survey from Cyanosure shows 91% of women with cellulite can identify a specific time of year that they feel most bothered by their cellulite, and a majority of those women target that time as summertime.

Through the Ages

By: Abby Penning

Marketing to the mature population is a must for beauty companies, but what are the most engaging ways to do so? rhc advantage's Mark Beasley will look at the best strategies during his seminar at in-cosmetics.