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According to The NPD Group, 63% of women say lip balms and lip moisturizers are the skin care items they use the most.
A critical strategic challenge for players in the bath and body care category is the need to attract new consumers in developed markets in order to dilute growth pressures from emerging markets, and multifunctionality is the new strategic mantra.
Fragrance is not inherently masculine or feminine, and finding the notes that appeal to both men and women is a key to a cross-gender winner.
New research fro mMintel finds that multi-generational families are more likely than all parents surveyed to say they have increased spending on their kids in each of the categories considered, but half (50%) wish families like theirs were better represented in TV and print ads.
The American Academy of Facial Plastic and Reconstructive Surgery conducted a survey of approximately 500 women between the ages of 45–60 to find out what they think about the changing face of 50, and the general consensus was that 50 is more like the new 30.
Celebrating half a century of personal care market insights in the U.S., consulting and research firm Kline & Company is further expanding its Cosmetics & Toiletries USA research with an enhanced database.
Contributing Euromonitor analyst parses the opportunities for surfactants in the beauty market.
To keep up with this market, Mintel's Vivienne Rudd writes, "Beauty companies must take the physiological and emotional needs of this demographic into account and formulate and market accordingly."
The NPD Group's Larissa Jensen discusses how her work with Look Good, Feel Better helped her see the transformative effect makeup and makeovers can give women, and how that emotion factors highly in beauty purchasing.
The webinar showed how the multiple desires and pursuits of today's modern woman are pushing beauty trends in various directions.