Consumers Sponsored by
The old standard of predicting customer behavior based on their demographics—age, gender, income and nationality—may now be obsolete.
To work against sagging and aging, Lipotec performed a new in vivo test on Uplevity peptide.
The Multi-Decade and Ethnicity (MDE) study reveals biological commonalities among a subset of women who look exceptionally younger than their age.
TextureMedia tracks changing trends in market for texture hair care products and curly, coily and wavy hair consumers; among the most recent findings, consumers don't necessarily shop by their ethnicity but by problem-solution, indicating that the ethnic hair care aisle may become obsolete.
Scented beauty product usage is much more far-reaching that fine fragrance usage, according to The NPD Group, but consumers typically are using these products in conjunction with each other.
At the upcoming Sustainable Cosmetics Summit Asia-Pacific, beauty brands, suppliers and industry stakeholders will discuss the difficulties in going green with a beauty brand and the innovative ways they’ve come up with to solve these problems.
A blog post from The NPD Group shows how consumers are continuing to place importance on their beauty products.
A new infographic from Euromonitor shares information about grooming routines—including differences between men and women, as well as different cultures—around the globe.
Euromonitor International developed a graphic focused on the different body issues men and women focus on.
According to market research Canadean, in the saturated 45+ beauty market, women have difficulties finding tailored skin care products among the vast selection of anti-aging products. Instead of introducing just another cure for wrinkles, brands should offer unique and personalized experiences.