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New in Women (page 11 of 12)
Sep 05, 2008 | 02:47 PM CDT
By: Donna C. Barson
By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.
Sep 05, 2008 | 12:08 PM CDT
By: Liz Grubow
Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.
Aug 26, 2008 | 12:10 PM CDT
By: Alisa Marie Beyer
Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.
Aug 08, 2008 | 10:31 AM CDT
Acquisition of catalog/Internet retailer and entry into the health/wellness category called a fit for the company's strategy...
Jun 24, 2008 | 01:25 PM CDT
According to a recent report by Mintel International, women are using less sunless tanner, citing difficulty of application and artificial appearance...
Jun 10, 2008 | 10:15 AM CDT
Marie Claire and Unity Marketing team up to educate marketers about the “All Access Woman”…
Apr 03, 2008 | 10:02 AM CDT
According to a new study, women are cynical about scientific claims from anti-aging products and are confused by the effectiveness of cosmeceuticals....
Jan 21, 2008 | 02:39 PM CST
New study from The Benchmarking Company sheds new light on women’s motivations, fears and passions for natural and organic beauty products; study also details attitudes toward nutricosmetics and cosmeceuticals and desired delivery systems...
Sep 21, 2007 | 11:40 AM CDT
By: Alisa Marie Beyer
Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.
Nov 07, 2006 | 11:56 AM CST
A two part study of cosmetic facial wipes was recently conducted by 21st Sensory. The first part was a consumer study in which a group of female consumer judges were recruited to use and rate the two facial wipes...