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Women

New in Women (page 12 of 13)

Nov 13, 2008 | 02:07 PM CST

Dove Campaigns Through Wal-Mart Site

Brand's campaign integrated tie-in to Wal-Mart's Soundcheck music Web site; aims at younger female consumers.

Oct 14, 2008 | 11:50 AM CDT

Marketing Matters: Understanding the Power of G2G

By: Alisa Marie Beyer

Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.

Oct 10, 2008 | 04:38 PM CDT

Beauty Advertising That Gets Results

By: Alisa Marie Beyer

Is your beauty advertising resonating and connecting with female consumers? Is it building a brand relationship with them that is leading to increased sales? What does it take to create an insanely good beauty advertisement?

Sep 05, 2008 | 02:47 PM CDT

Marketing Matters: Getting to Know Millennium Mom

By: Donna C. Barson

By 2013, advertisers who want to increase market share will need to replace old attitudes with new realities by targeting more diverse demographic groups on a personal level.

Sep 05, 2008 | 12:08 PM CDT

Marketing Matters: Chinese Culture and its Effect on Skin Care Trends in China

By: Liz Grubow

Chinese women are being pulled in two directions: one that is influenced by the past and one that embraces the future.

Aug 26, 2008 | 12:10 PM CDT

G2G Marketing is Winning Her Over

By: Alisa Marie Beyer

Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.

Aug 08, 2008 | 10:31 AM CDT

Blyth Acquires Retailer; Supplement Brand

Acquisition of catalog/Internet retailer and entry into the health/wellness category called a fit for the company's strategy...

Jun 24, 2008 | 01:25 PM CDT

Sunless Tanner Sales Down

According to a recent report by Mintel International, women are using less sunless tanner, citing difficulty of application and artificial appearance...

Jun 10, 2008 | 10:15 AM CDT

New Study Reports Values of Adult Female Consumers

Marie Claire and Unity Marketing team up to educate marketers about the “All Access Woman”…

Apr 03, 2008 | 10:02 AM CDT

Certain Claims May Not Influence Purchase

According to a new study, women are cynical about scientific claims from anti-aging products and are confused by the effectiveness of cosmeceuticals....