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Women

New in Women (page 14 of 14)

Aug 26, 2008 | 12:10 PM CDT

G2G Marketing is Winning Her Over

By: Alisa Marie Beyer

Girlfriend-to-Girlfriend (G2G) communications have proven to be a strong motivator for women to try a new brand, dump their old brand and recommend (or not recommend) a brand to a friend. It’s also proven to help move products faster and build up the bottom line of a beauty brand just as effectively as traditional marketing methods.

Aug 08, 2008 | 10:31 AM CDT

Blyth Acquires Retailer; Supplement Brand

Acquisition of catalog/Internet retailer and entry into the health/wellness category called a fit for the company's strategy...

Jun 24, 2008 | 01:25 PM CDT

Sunless Tanner Sales Down

According to a recent report by Mintel International, women are using less sunless tanner, citing difficulty of application and artificial appearance...

Jun 10, 2008 | 10:15 AM CDT

New Study Reports Values of Adult Female Consumers

Marie Claire and Unity Marketing team up to educate marketers about the “All Access Woman”…

Apr 03, 2008 | 10:02 AM CDT

Certain Claims May Not Influence Purchase

According to a new study, women are cynical about scientific claims from anti-aging products and are confused by the effectiveness of cosmeceuticals....

Jan 21, 2008 | 02:39 PM CST

Study Explores Consumer Attachment to Naturals/Organics

New study from The Benchmarking Company sheds new light on women’s motivations, fears and passions for natural and organic beauty products; study also details attitudes toward nutricosmetics and cosmeceuticals and desired delivery systems...

Sep 21, 2007 | 11:40 AM CDT

Understanding the Power of G2G

By: Alisa Marie Beyer

Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.

Nov 07, 2006 | 11:56 AM CST

Wipe Out

By: SkinSensory

A two part study of cosmetic facial wipes was recently conducted by 21st Sensory. The first part was a consumer study in which a group of female consumer judges were recruited to use and rate the two facial wipes...

Nov 06, 2006 | 09:08 AM CST

Ethnic Skin Care

AMBI Skincare, Inc. introduced new skin care products for women of African, Latin and South Asian heritage. The products are available in national mass retail outlets...