Consumers:
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Women
New in Women (page 3 of 9)
Feb 08, 2013 | 10:34 AM CST
Spending Habits of Hair Care Consumers Examined
TextureMedia looked at the different spending habits of straight-haired and curly-haired consumers.
Feb 08, 2013 | 08:55 AM CST
Engaged, Informed Consumers to Be a Major 2013 Shopping Trend
“The results of the study support the conclusion that despite the pervading belief of marketers that consumers and shoppers want to simplify as much as possible, 58% of total respondents believe “Getting into the details” will be a more prominent trend in 2013,” according to Anthem Worldwide.
Feb 06, 2013 | 12:12 PM CST
New MWV Research Shows Consumers Want More from Beauty Packaging
The results suggest that packaging satisfaction can have a significant impact on purchase intent and repeat purchase, and that there is a low level of satisfaction overall.
Feb 05, 2013 | 11:01 AM CST
Global Trends Show More Consumers Seeking "Older, Wiser" Outlook
Anthem Worldwide asked consumers which they believed would be more prominent in 2013: “a youthful spirit” or “an older, wiser soul.”
Jan 31, 2013 | 02:05 PM CST
Women Want Brands to Support Them in Health, Wellness Efforts
According to a new white paper from Anthem Worldwide, "a full two-thirds of women believe a brand that motivates them to be healthy is important when considering which brands of products to buy."
Jan 30, 2013 | 10:13 AM CST
Young Women, Moms Behind Nail Care Rise
A new report from Mintel finds women in households with children are more likely to use most nail care products than those without children in their homes, and use of colored nail polish is highest among women aged 18–24 with 85% reporting usage.
Jan 22, 2013 | 10:42 AM CST
L’Oréal USA Empowers Girls to Seek More Science, Math, Engineering Opportunities
The beauty brand launched www.forgirlsinscience.org, a website designed to inspire and empower girls to pursue careers in science, technology, engineering and mathematics
Jan 17, 2013 | 01:43 PM CST
Gillette Looks at How Shaving Behavior Affects Kissing
Using a nationwide "Kiss & Tell" experiment, the P&G shaving brand will look at if women prefer kissing stubbly or clean shaven men.
Dec 12, 2012 | 09:51 AM CST
Prestige Lips, Nails Shine for Holiday 2012, According to NPD Group
The market research group reports various colors and textures are popular options for lip and nail care beauty products purchased this holiday season.
Nov 06, 2012 | 10:18 AM CST
Multifunctional Versus Tailored Approaches in Beauty
By: Imogen Matthews
The popularity of beauty options such as BB creams has caused a boom in products that offer multifunctionality, but at the same time, consumers are continually seeking out products that fit specific needs.