Consumers:

Most Popular in:

Women

86

FBI-trained Forensic Artist Sketches to Illustrate Women's Perception of Their Own Beauty

79

Beauty Advertising That Gets Results

63

Total Beauty Sees the Power of Moms

57

Consumer Sentiment Up, According to IRI Worldwide

49

Engaged, Informed Consumers to Be a Major 2013 Shopping Trend

31

Symphony IRI Tracks Consumer Retail Behavior for 2012

29

New Study Reports Values of Adult Female Consumers

28

Euromonitor Segments Consumer Types and Investigates Their Potential in New White Paper

24

Dove, Neutrogena Rank Among Women's Favorite Brands in Buyology Report

15

Through the Ages

New in Women (page 7 of 9)

Jun 14, 2010 | 03:48 PM CDT

Hispanic Women Want Beauty Marketers to Speak Their Language

Mintel reports that Hispanic women feel underrepresented in the beauty and personal care aisle; 81% of Latinas surveyed would like more products with bilingual packaging.

Apr 28, 2010 | 08:54 AM CDT

Female Baby Boomers More Web Savvy, Says Mintel Report

A report on beauty retailing from consumer intelligence company Mintel shows female baby boomers are increasingly Web savvy, often going online to buy cosmetics and personal care products.

Jun 26, 2009 | 11:48 AM CDT

Site; Brand Partner to Create Virtual Counter Experience for Women of Color

Essence.com partners With Covergirl Queen collection on digital makeover tool launch; application intended to facilitate a dynamic beauty community experience.

May 20, 2009 | 03:19 PM CDT

Internet Sole Retail Channel to Post Increase in Beauty Purchases

NPD reports that Internet shopping offers opportunities in beauty market; ease and product availability continues to drive Internet shoppers, whose spend continues to rise.

May 13, 2009 | 12:47 PM CDT

Research on African-American Women and Prestige Beauty Presented

Study by Essence magazine, in conjunction with Vision Critical Group, shows that African-American women spend 80% more on cosmetics annually than the general market.

Jan 21, 2009 | 10:15 AM CST

P&G; BET Networks Partner on Campaign

P&G's integrated, multibrand initiative partners with BET Networks to create national television program to focus on African-American beauty .

Jan 08, 2009 | 02:32 PM CST

Virtual Reality Tool Guides Consumers in Cosmetic Purchases

IBM and EZFace introduce tool that virtually applies product to digital image of consumer at the beauty counter.

Dec 16, 2008 | 09:50 AM CST

Growth Potential of Eco-beauty Products Remains

According to the NPD Group, "being part of the current environmental movement makes good business sense."

Nov 13, 2008 | 02:07 PM CST

Dove Campaigns Through Wal-Mart Site

Brand's campaign integrated tie-in to Wal-Mart's Soundcheck music Web site; aims at younger female consumers.

Oct 14, 2008 | 11:50 AM CDT

Marketing Matters: Understanding the Power of G2G

By: Alisa Marie Beyer

Understanding the power of women listening to recommendations from girlfriends and also making their own recommendations is gaining importance for all beauty marketers.