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Apr 06, 2010 | 04:50 PM CDT

Transferring Innovation to Global Markets

By: Michael Doyle

In order to create brand impact globally, companies must be adept at transferring the product innovation that defines their brands to new markets while taking into account the unique requirements of specific geographies and cultures. Empowering regional product development sites through leaner management of an R&D knowledge base is a crucial component of this effort.

Apr 06, 2010 | 04:21 PM CDT

Brazil’s Beauty Sales Grow 14.75% in 2009

By: Fernanda Bonifacio

As market continues to thrive, global brand owners employ regional growth strategies.

Apr 06, 2010 | 03:14 PM CDT

Euromonitor International Report: A Shift in Focus

By: Carrie Lennard, Euromonitor International

Looking beyond the obvious in color cosmetics, Euromonitor International examines which categories and markets are holding up best, how niche trends are developing and predicts where future growth is likely to come from.

Apr 02, 2010 | 03:01 PM CDT

Pantene Announces Creation of Reality TV Ad

P&G's live television promotion involves consumers and puts reinvented brand structure in the spotlight.

Mar 25, 2010 | 08:46 AM CDT

Avon Acquires UK's Liz Earle Beauty Co. Limited

Helping Avon enlarge its position in the antiaging skin care category, the company has acquired U.K. skin care company Liz Earle Beauty Co. Limited.

Mar 18, 2010 | 09:46 AM CDT

Avon to Open Regional R&D Center in Shanghai

Brand owner's largest R&D facility outside of the U.S. to strengthen commitment to China market, which remains a significant long-term growth opportunity.

Mar 11, 2010 | 01:45 PM CST

Naturals Market Maintains Strong Global Growth

Though the natural segment of the personal care market continued to push ahead in 2009, despite the global recession, marketers need to develop an understanding of their target market, including their definitions and expectations of "natural."

Mar 03, 2010 | 11:46 AM CST

Sales in Small Latin American Markets Remain Positive; Offer Potential for Foreign Brands

By: Cristina Kroll

Brands look outside of home markets for sales growth.

Mar 02, 2010 | 10:53 AM CST

Changing Market Dynamics in North American Beauty

By: Svetlana Uduslivaia, Euromonitor International

While U.S. and Canadian consumers watched their spend, a number of segments picked up the slack for some of the sales loss.

Feb 02, 2010 | 03:09 PM CST

WHO Pushes for Drug Classification of Certain Cosmetics

By: Priyanka Bhattacharya

Claims may become harder to make in the Indian market; brand creates range of products specifically for Indian consumers; and brand expansions and acquisitions illuminate regional consumer trends.