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Mar 05, 2007 | 09:48 AM CST

Trade Routes: The Challenges of a U.S. Launch

By: Michael Long and Chris Czajkowski

The idea of launching international brands into the U.S. market presents an exciting yet intimidating proposition for many international brands. A strong U.S. management partner is the first step to meeting the challenge.

Mar 05, 2007 | 09:44 AM CST

Marketing Matters: Values Shape Purchasing Styles

By: Liz Grubow

Cultural values and rituals have a significant impact on the purchasing habits of consumers.

Mar 05, 2007 | 09:25 AM CST

Bath and Shower: No Longer a Drain

By: Briony Davies

Euromonitor International explores recent key bath and shower market trends, monitors market hot spots, and recommends future strategies for maximizing opportunities and avoiding barriers to success.

Mar 01, 2007 | 09:44 AM CST

Celebrity Fragrances Lose Appeal

Market over-saturated with new products; Euromonitor International forecasts move toward premium products and central role for ingredients...

Feb 27, 2007 | 08:38 AM CST

China to Surpass U.S.

Kline Study States China Professional Skin Care to Surpass U.S.

Feb 20, 2007 | 12:22 PM CST

Cosmetics Retailing in India: Obvious Excitement

By: Priyanka Bhattacharya

Increasing brand awareness and demand for high-end products among the growing population makes the Indian cosmetics and skin care market a growth opportunity. Retailers are ready and willing for international brands to set up shop.

Feb 20, 2007 | 10:59 AM CST

Finding the Hot Spot

By: Briony Davies

There is enormous potential for development of the sun care market. Euromonitor International explores key trends and recommends strategies for maximizing opportunities.

Feb 20, 2007 | 10:39 AM CST

SPF, Efficacy and Innovation

By: Nancy Jeffries

As the long-term benefi ts of protecting skin from harmful rays become clear, sun protection attributes are being added to products designed for daily skin care regimens.

Feb 20, 2007 | 09:50 AM CST

Feb 02, 2007 | 03:49 PM CST

Sandalwood Yield Exceeds Predictions

TFS Corp. Ltd. (Perth, Australia) has announced that heartwood development in its Indian sandalwood trees has met or exceeded yield predictions. The company...