"We want to make the Nivea brand an even stronger experience in the [region]. That's why we are opening our doors here to provide time to relax and unwind," said Pieter Nota, member of Beiersdorf AG's Executive Board responsible for brands. "As a global brand, Nivea aims to appeal to consumers everywhere. And Dubai is a world city with an exciting mix of tourists, globetrotters and local shoppers."
Beiersdorf's first Nivea Haus opened in Hamburg, Germany, in 2006.