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Euromonitor Launches New Book
Posted: May 24, 2013
Euromonitor International is releasing a new e-book, "Beauty Industry Trends in the Middle East and North Africa." With the book, which is available for free download, you can identify beauty and personal care industry market trends in the Middle East and Northern Africa, pinpointing differences crucial to product development and marketing campaigns.
The e-book includes information on how the expansion of domestic production is driving solid performance across the majority of beauty categories in Algeria; how, in Egypt, consumers continue to be careful about spending and focus on necessities, resulting in a mounting divide between demand for premium and mass products; and how Iran's beauty and personal care market will see strong growth over the next five years.