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Henkel's Syoss Hair Care Brand Premieres in Malaysia

Posted: January 27, 2014

Henkel announced its Syoss hair care brand has been launched in Malaysia. Of the introduction of the range of hair care and hair styling products, general manager of Henkel beauty care retail for Malaysia Tan Hock Guan said, “We are excited and proud to bring the Syoss hair care and hair styling range into the Malaysian market. It will be a great sight to see smiles on the faces of our customers when they are able to realize the salon-quality hair that they always wanted without bursting their budget.”

The brand’s hair care series has already stamped its mark in gaining market share in the fast-moving consumer goods (FMCG) segment in other countries. Syoss is available in more than 50 countries worldwide., including in Japan, South Korea, Thailand, China, Vietnam, Taiwan and Indonesia.

Christine Fan, more commonly known as Fan Fan, is the Asian ambassador for Syoss. Fan Fan is always seen with her long, healthy hair both on screen and behind the scenes. The Taiwanese singer, actress and host particularly loves the fact that she can keep her hair healthy with a salon shine even at home.

During the Syoss product launch in Malaysia, TV host, wellness author and radio personality JoJo Struys; Karena Teo, regional artist and actress; and Dynas Mokhtar, host, actor and model testified about their experiences with the new products. And Japanese hairstylist Daisuke Hamaguchi made a special appearance during the product launch to demonstrate how customers can use Syoss hair styling products to produce head-turning hairstyles.

Syoss retail products are available at major pharmacies, hypermarkets and supermarkets in Malaysia.