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Asia Insider: From Farms to Factories
By: Michael Overstreet
Posted: August 7, 2007, from the August 2007 issue of GCI Magazine.During a recent trip to Asia, my first, I was privileged to visit Seoul, Hong Kong and several cities in the People’s Republic of China, where I discovered the beauty industry not just alive and well, but thriving. My flight from the U.S. set the stage for the transition I was about to encounter. It has been my experience that domestic carriers don’t always demonstrate a compelling service model. My flight on Korean Air from Atlanta to Seoul was an altogether different experience. The trip was long but the service outstanding, and the friendliness and “personal touch” made it truly enjoyable.
My first stop was Seoul where I was taken aback by the beauty industry’s presence in the airport terminal. Giant billboards promoted the who’s who of the beauty industry including L’Oréal and Estée Lauder, along with the most prominent fashion designers. The economy appeared to be vibrant and dynamic, and the airport resembled a U.S. shopping mall.
After a short layover in Seoul, it was off to Hong Kong, the trading capital of the world. There was no age gap here; young and old alike sported the latest in fashion forward eyewear, and all were seemingly intent on buying the latest goods the beauty industry had to offer.
My colleague picked me up bright and early and we were off to China, where after clearing customs we set out on a long road trip through a country filled with many contrasts: from the most modern highways, complete with its fair share of tolls, to the vast number of bicycles filling both cities and countryside; from five-star dining to the most basic rice and vegetables.
Our destination was an impressive factory for packaging personal care items. This plant was a sight for sore eyes. The Chinese-owned and -operated factory was big, bold and though I have visited many factories over the years, this was one of the finest in the beauty business. The attention to detail from operating practices to marketing materials rivaled the best I’ve seen anywhere.
Our host gave us a tour which started with me attempting to find suitable attire to enter the plant. At 6’6” and 240 lbs., finding a suitable Chinese lab coat was an exercise worthy of Sherlock Holmes. After some work, however, we located some XXXL garments. We donned our hair nets, sanitized our hands and proceeded into the plant to view a long line of stainless steel tanks and fully automated and equipped load cells. Our tour included a stop at the state-of-the-art water purification system complete with reverse osmosis and de-ionization, after which we journeyed into the analytical area for a briefing on various testing protocols.