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The company is working to continue the expansion of several of its beauty brands, such as as Fudge and Charles Worthington, overseas.
A family tradition of truffles, botanical oils and beauty has helped build the base for great success for skin care brand Skin&Co Roma.
According to Euromonitor, consumer preoccupation with image and how they are perceived by others is another important trend somewhat attributed to the 'selfie.' This concern for one’s self-image means beauty companies will have to tailor to specific consumer needs with personalized and solution-based products.
On a foreign currency exchange basis, total company net sales increased 9.6%, benefiting from the inclusion of net sales related to the professional segment beginning on the TCG acquisition date, as well as a full year of Pure Ice net sales.
For 2014, Beiersdorf expects to outperform the market, with growth of 4–6%.
Divisions such as professional products, active cosmetics and L'Oréal Luxe helped growth, as did growth in new markets.
Diagonal Reports released “Beauty Market and Consumer of 2020” to gain insight on how the beauty world’s changing landscape will affect beauty consumers in the years ahead.
Coty CEO says U.S. market softness, particularly in the mass fragrance and nail categories, impacted its performance.
Latin America proves popular for L'Oréal, as does the L'Oréal Luxe and active cosmetics divisions.
When developing beauty and personal care products for emerging global regions, several formulation considerations need to be part of the equation.