Amorepacific Heads Down Under

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Amorepacific Group has announced its entrance into the Australian market with the launch of Laneige.

According to the company, it established its Australia office in Melbourne earlier this year. Amorepacific's luxury flagship brand Amorepacific and innisfree are expected to be launched later this year.

Caroline Dunlop, Amorepacific Australia GM, stated, "I am both pleased and proud to be the first general manager of the Australian office of global beauty leader, Amorepacific Group. We are looking forward to working with Sephora, our first partner in Australia after our joint success in North America. Our journey of beauty in Australia will begin with the launch of Laneige and as we progress, we will continue to present many unique brand experiences to local customers."

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