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L’Oréal Announces Plans for Research and Innovation Center in Rio de Janeiro

Posted: December 20, 2011

The L’Oréal Group has entered into a deal to set up its Latin American research and innovation center in the Brazilian state and city of Rio de Janeiro. The agreement is yet another development in Rio de Janeiro’s socioeconomic and environmental road to progress, primarily in hiring local specialized talent and scientific partnerships with the Federal University of Rio de Janeiro.

The project represents an investment of around €30 million (R$70,000,000) that will create 150 direct jobs by 2015. The purpose of the Memorandum of Understanding is to acquire land with a total surface area of over 28,000 square meters.

The laboratory will serve to accelerate the growth of innovative products tailored for the Brazilian and Latin American markets that may potentially also be marketed in other locations around the world.

"The move to build a laboratory in Brazil is in line with L’Oréal’s globalization strategy of meeting every beauty inspiration by providing the most local innovations for consumers and adapting to each culture’s specific needs," said Didier Tisserand, managing director of L’Oréal Brazil.

Brazil is a very high growth market, and its extraordinary diversity and rich cultural heritage are a source of inspiration. It promises to be a significant growth opportunity for L’Oréal.

Brazilian officials are working to transform Bom Jesus Island into a Green District with a cluster of high-technology research centers that rely on renewable energies. The project meets LEED standards, and the L’Oréal Group’s sustainable development standards.