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India Quarterly: Guerlain Enters the Indian Market

By: Priyanka Bhattacharya
Posted: April 2, 2008, from the April 2008 issue of GCI Magazine.

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“It is the first time that we have created a special caviar facial just for men,” said Arethna. “Also, our Sabai Stone Therapy is a hot stone therapy, but the stone used in this therapy is different. We have designed special stones from granite and use a special micro-emulsified mineral oil with malachite and zincite to nourish and rejuvenate the skin.”

“We have created the space, but all our manpower is being trained and selected by Pevonia trainers here,” added Mukesh Singhal, senior vice president, Jaypee Vasant Continental.

To retain the exclusivity of Tamaya Spa, entry is being offered through invitation-only special memberships.

Alcome Opens Third Indian Plant
With an investment of approximately $25 million, Alcome Perfumes & Cosmetics, a U.S.-based fragrance company, will establish a manufacturing plant in New Delhi, expected to be operational by July 2008.

The plant, the company’s third in India, is expected to help boost the total production capacity to 400,000 bottles per day, according to Hansraj Manghani, managing director of Alcome Overseas, who also stated that 33% of the plant’s production capacity is to be reserved for domestic consumption. “Looking at India’s growth story, we will soon start selling in the Indian market as well,” said Manghani. “There are a number of retail players in the mass-market segment here with whom we will partner, along with wholesale distributors.” With plans to target European and Middle East retail markets, the company expects the Indian facility to address the demands from these markets.