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Nivea Expands Its Men's Line in India

Posted: May 1, 2008
Oil and hyperpigmentation are said to be two main skin challenges for men in India, according to Nivea India, a Beiersdorf brand. To address this concern and serve the market, the company launched Nivea for Men Whitening Oil Control in April.

According to the company, its research indicated that more than 60% of Indian men are concerned about their skin, while 40% are concerned about having oily skin. The company first introduced its Nivea for Men Whitening line in India in May 2007, and Nivea for Men Whitening Moisturizer, according to the company, is a best seller in its market. The company also distributes a similar line to Asian men. The company reportedly first began its Nivea for Men Whitening brand based on studies that men found that women's skin care did not produce adequate results. It also found men were uncomfortable entering female skin care isles in stores.

For more information, visit www.nivea.com. Contributor Priyanka Bhattacharya will cover the Indian men's market in depth in GCI magazine's August issue.