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Valued at $42 billion in 2012, the Brazilian cosmetics market represents 58% of the Latin American beauty and personal care market and is home to more than 2,000 cosmetic, toiletry and fragrance manufacturers. The country is also increasingly making its presence felt on an international level and is now the third-biggest cosmetics and toiletries market in the world.
To celebrate the year of collaboration between Germany and Brazil, in-cosmetics is set to debut a new Country Focus feature at its 2014 event in Hamburg, Germany. Sponsored by Beraca, the Brazil Country Focus area that will explore how the South American country has become one of the powerhouse nations in the beauty industry.
Supported by ABIHPEC (Brazilian Association of the Cosmetics, Toiletry and Fragrance Industry) and sponsored by Beraca, the Brazil Country Focus will include a dedicated program of events designed to unearth the biggest trends influencing local and international markets. The pursuit of beauty is high on the agenda for Brazilians, with hair care taking the lion’s share of the market, closely followed by deodorants and perfumes. At in-cosmetics, visitors can get a grip on these trends, as well as learn about complex regulatory affairs, in order to ensure their product offerings hit the mark with consumers.
Additionally, a Brazil Product Trail will lead visitors to exhibitor stands where original projects, unique ingredients and formulations that draw their inspiration from Brazil will be on display. Visitors will also be able to meet with suppliers from Brazil including Beraca, Campo Research and Chemyunion Quimica, and a Brazil pavilion will house first-time exhibitors from the region. In addition, a Networking Zone with a Brazilian bar will be the perfect place to further discuss business partnerships in detail.
To inspire and inform visitors, a series of educational sessions are also available in the show’s extensive Educational Program. Marketing trends presentations will include "Brazil—A Powerhouse for Cosmetics & Toiletries" given by Silvana Gomez, director of foreign trade at ABIHPEC, and "Spotlight on Brazil—Trends, Drivers, Innovation" by Chris Lindsley, global skin care analyst, Mintel. For those interested in a more in-depth understanding of the complexities surrounding the Brazilian market, there will also be a practical workshop on "How to Break into the Brazilian Personal Care Market," presented by Claudia de Lucca Mano. This will delve even deeper into the opportunities and challenges that manufacturers and brand owners face when entering the market. Mintel Beauty and Personal Care will also be running daily product demonstrations in the Innovation Zone, giving visitors the chance to discover innovative skin care, hair care and color cosmetics from Brazil.
Cathy Laporte, exhibition manager for in-cosmetics, comments of the Brazilian focus, “There are few other countries making a bigger splash in the C&T industry at the moment than Brazil, which is why we felt it was so important that our first Country Focus centered around this uniquely fascinating market. With [upcoming] global events such as the World Cup and the Olympics taking place in Brazil, the country is only likely to increase its influence on all aspects of consumer thinking. We’re excited to be working with ABIHPEC to bring this vibrant industry to life at in-cosmetics.”