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India Quarterly: Estée Lauder Sets Up Shop In Mumbai
By: Priyanka Bhattacharya
Posted: August 5, 2008, from the August 2008 issue of GCI Magazine.
page 2 of 5With the growing popularity of hair color in the Indian market, Modi Revlon—a joint venture between UK Modi Group and Revlon, USA—has forayed into India’s professional hair color market. “While internationally Revlon has sold its professional beauty range, in India, Modi Group has decided to retain the business and launch products in the category,” said Deepak Bhandari, marketing director, Modi Revlon.
The company has launched 21 shades, along with shampoos, conditioners and post color salon care products. The products have been specially formulated at Modi Revlon’s Indian manufacturing plant, and are based on its expertise in serving the retail hair color market with brands such as Revlon ColorSilk and Care & Colour. The products are targeted at A, B+ and B category salons across the country. In the first phase of the launch, the company will evaluate the potential in 35 cities and 5,000 salons. In the second phase, the company plans to expand its product line to include after care and in-salon retail products.
Revlon is expecting to grow 10% in the professional category in the first year of launch.
H2O Plus Realigns Indian Business
In 2007, H2O Plus saw its business in India decline as customers were wooed by new Indian brands or newly introduced foreign brands. The company responded by shutting down retail outlets and counters. In order to revive its previous success in the Indian market, H2O Plus—along with its Indian distributor, Sports Station India Pvt Ltd—is redefining its business plans.
“First, we are emphasizing the water-based nature of our products,” said Scott O’Shea, vice president, business development, H2O Plus. “We are promoting all over again the concept of using sea-based products. We are talking about how the sea-mineral complex from H2O Plus is similar to human body composition.”