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Brazil—Melting Pot of Creation and Innovation

By: Marguerite La Corte
Posted: June 3, 2010, from the June 2010 issue of GCI Magazine.

page 4 of 4

O Boticário’s mixed Brazilian fruit bath bar is made with 100% palm oil vegetable base, and contains pure fruit from both maracujá and cajá—a small orange fruit with a tropical taste and recognized for being rich in vitamins (notably, B1) and promoting emolliency. The world is changing at an unfathomable speed. Companies that appear to be profitable today may not make it down the road due to archaic thinking, killing passion within and a lack of being open to change. It is imperative to be proactive rather than reactive in these times, and activities in Brazil and the products being produced are good examples of proactive passion that translates into shelf success.

Marguerite La Corte is the beauty industry’s global trend tracker and product anthropologist. She travels the globe (exploring up to five countries on 30-plus day treks) to help clients identify emerging consumer insights, novel ingredients, and unique consumer rituals and products via her proprietary written reports focused on new insights and innovation concepts. Her remaining treks for 2010 include: Scandinavia, India and Brazil. She can be reached at daisyvino2@yahoo.com or at 1-212-315-5802.