Regions Sponsored by
Despite the natural beauty and personal care market seeing a CAGR of 11.3% over the last five years and being projected to post an increase of 9.2% to reach $46 billion in 2018, no one beauty brand has a global dominance of the category.
The company is taking action to address the situation and is confident it can ensure the best possible service levels to its consultants.
A critical strategic challenge for players in the bath and body care category is the need to attract new consumers in developed markets in order to dilute growth pressures from emerging markets, and multifunctionality is the new strategic mantra.
Sustained growth in beauty in Latin America is turning the tables on traditional leading beauty markets.
Market players are positioning themselves to take advantage of Brazilian consumers’ growing interest in makeup.
The deodorants category is fast approaching a demographic cliff.
The company saw local currency sales increase by 3%, but European sales decreased by 5% to €294.6 million (versus €309.4 million for the same time period in 2012).
Starting in June 2014, China plans to remove its mandatory animal test requirements for domestically manufactured cosmetic products.
Nivea recorded organic sales growth of 7.3%, while Eucerin generated an 11.1% increase in sales, and La Prairie saw an increase of 5.4%.
When developing beauty and personal care products for emerging global regions, several formulation considerations need to be part of the equation.