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Euromonitor Infographic Shows Fragrance Drivers for Brazil

Posted: August 16, 2013

Smaller pack sizes of premium fragrances and economic development of Brazil are expected to shape consumption of fragrances, according to a new infographic from Euromonitor International. The infographic, titled "Future Fragrance Drivers: Smaller Premium Packs and Brazil," helps show Brazil’s predisposition to high usage and spending in fragrances will keep this country key to global fragrance in glass consumption.

Since the start of the recession, smaller pack sizes have become more prevalent as an alternative option for price-conscious consumers, instead of trading down to mass brands, globally.